eCommerce + Analytics + Cashless Payments


A Fully Compliant Cannabis POS Retail Platform for New Mexico Cannabis Dispensaries

Cova is an award-winning cannabis Point of Sale and dispensary management system, built to simplify the burden of compliance and streamline the unique operations of a cannabis retail establishment. Cova’s intuitive POS is easy to use and loaded with all the tools required by dispensary staff to make fast transactions and curate a great customer experience. Cova integrates seamlessly with BioTrack, reporting all sales to the state traceability system in real-time, and includes an integrated ID scanner, purchase limit monitoring, and automatic THC equivalency and tax calculation capabilities. Seamless integrations with best-in-class partners make it easy to expand your retail ecosystem with online menus, smart security, digital signage, analytics, accounting, and more. Whether your dispensary is located in Albuquerque or any other city in New Mexico, Cova is the best cannabis POS system for you, as it offers a full suite of dispensary software solutions including inventory management, analytics, eCommerce, and cashless payments.

Q & A

1. How does Cova POS simplify compliance for New Mexico cannabis retailers?

Cova's integrated ID scanner verifies customer age and flags invalid or expired medical marijuana cards. A purchase limit gauge helps budtenders keep an eye on legal limits, and won’t let them sell oversell. This automation greatly reduces human error and the risk of infractions, fines, or license suspension. The back-end Cova hub allows dispensary owners to set operational hours, establish limits on discounts, and set different levels of employee permissions.

2. What level of integration does Cova have with BioTrack?

Cova offers full API integration and 2-way sync with BioTrack, the state marijuana traceability system in New Mexico. All sales and refunds are reported as per state requirements. All inventory adjustments made in Cova POS are also synced automatically with BioTrack. Seamless integration means time-saving automation that reduces manual work and human error. You can use any cannabis POS that integrates with BioTrack and don't have to necessarily use their POS system.

3. What hardware and operating system does Cova use?

Cova POS uses a back-end web-based hub and a front-of-house touchscreen sales tool for budtenders. The back-end management portion will run on any device you choose to access it from (PC, Mac, laptop, desktop). The budtender sales tools run on Android tablets, which can free your sales team from behind the counter to meet customers anywhere on the floor as they shop, and even take orders on the go, reducing the wait time for customers. Cova makes hardware recommendations rather than selling you a specific tablet, so you can shop for the best price and right fit for your dispensary. 

4. Does Cova POS integrate with online menus like Weedmaps and Leafly?

Cova has seamless integrations with menu and marketplace platforms including Weedmaps, Leafly, and I Heart Jane. Our POS integration allows you to showcase your menu, reflecting your actual up-to-date inventory, on the biggest cannabis websites around, where potential consumers are searching for dispensaries in New Mexico. Cova’s open API even allows for custom menu integration and e-commerce solutions. With Cova eCommerce fully integrated into Cova POS, you can manage all orders from all sources in one place.

5. What kind of training and ongoing support does Cova offer New Mexico dispensaries?

Cova is known for and most recommended for its unparalleled support. Our launch team offers comprehensive software training and goes above and beyond to set you up for success. We share expert insights and industry best practices learned from working with hundreds of cannabis retailers across North America. We’ll tell you the mistakes to avoid and set you on course with confidence from tech recommendations to operational strategies. From launch day to everyday operations, our ongoing support team is available via phone, chat, or e-mail, with remarkable response time (an average of 51s) and we’re always on-call 24/7 for emergency support.

6. How does Cova POS help with inventory management and auditing?

Cova POS is optimized for inventory management with convenient features like batch scanning and bulk adjustments, saving New Mexico retailers a lot of time and improving accuracy. Cova’s reorder report forecasts days of stock remaining so you can replenish fast-moving products efficiently. Our innovative Rooms feature lets retailers assign inventory to different locations in the same store, like the back room and the sales floor, making it easier to manage FIFO and count products come auditing time. Learn more from Cova's Ultimate Guide to Cannabis Retail Inventory Management.



Our scalable retail platform is ready to grow with you. Gain operational insights, adjust pricing, create promotions, and access sales across multiple locations in one place.


Get your dispensary on the map and put your menus in front of the biggest cannabis audiences on Leafly, Weedmaps, or I Heart Jane. With Cova, your inventory is automatically synced and always accurate.


Check on store performance on-the-go so you can make quick business decisions. Deep dive into robust operational reports, available on-demand or by regularly scheduled emails.


Assign and transfer inventory between specific sections of your store, like your back room and display areas; Cova's Rooms allows for for easier tracking, auditing, and FIFO execution. Save time and improve accuracy with reorder reports, batch scanning, and bulk adjustments.


A backup mode ensures disruptions in Wi-Fi don’t result in interrupted or lost sales. Keep transacting, and the system will sync and report once a connection is re-established. 

Loyalty & Gift Cards

Built-in flexible loyalty program management and branded gift cards help you attract new customers and promote repeat business. Learn more about Cova's integrated gift card program.



Cova’s intuitive UI and premier launch process mean there’s virtually no learning curve; even newbie budtenders can perform like product experts. From sales staff to management, our team will set your team up to operate with complete confidence.


We don’t disappear after launch day. Our free ongoing support is the best in the industry. When you call, we pick up, with a 51-second average wait time. Our in-house customer support team is also available via live chat or e-mail, and on call 24/7 for emergencies.


Regulations are always changing, and customer expectations evolve, so we invest heavily in development to ensure our tech keeps pace. We’re dedicated to keeping our New Mexico customers compliant and equipping you with the features you need to grow your business.


Cova delivers the best of both worlds; we embrace the challenges and rapid evolution of cannabis retail with the enthusiasm of a startup. But ours was formed from a retail technology company with 20 years of experience, and so we’re able to deliver the most secure, fast and reliable platform in the industry.




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