--- title: Setting Up Cannabis E-Commerce Website - Cova Guide description: There are 3 main options to set up your cannabis e-commerce website- iframe menus, third-party marketplaces, or a customized e-commerce solution --- [![Cova Dispensary Software](https://www.covasoftware.com/hs-fs/hubfs/Cova%20Logo/Cova-Logo.png?width=174&height=39&name=Cova-Logo.png)](https://www.covasoftware.com/) - Retail Solutions - [Cannabis POS](https://www.covasoftware.com/pos) - [CBD POS](https://www.covasoftware.com/cbd-pos) - [Payments](https://www.covasoftware.com/payments) - [Ecommerce](https://www.covasoftware.com/ecommerce) - [Inventory Management](https://www.covasoftware.com/dispensary-inventory-management) - [Reporting & Analytics](https://www.covasoftware.com/cannabis-analytics-reporting) - [Compliance](https://www.covasoftware.com/cannabis-dispensary-compliance) - [Canada Retail Suite](https://www.covasoftware.com/cannabis-retail-suite-canada) - [Complete Retail Suite](https://www.covasoftware.com/cannabis-retail-suite-canada) - [Cova Pay](https://www.covasoftware.com/cova-pay-canada) - [Cova eCommerce](https://www.covasoftware.com/cova-ecommerce) - Pricing - [U.S. Pricing](https://www.covasoftware.com/pricing-us) - [Canadian Pricing](https://www.covasoftware.com/pricing-cad) - Resources - [4/20 Guide](https://www.covasoftware.com/420-retail-guide-for-cannabis-dispensaries) - [Cannabis Retail Blog](https://www.covasoftware.com/blog) - [Guides & Best Practices](https://www.covasoftware.com/guides-and-best-practices) - [Cannabis Laws](https://www.covasoftware.com/cannabis-law) - [How to Open a Dispensary](https://www.covasoftware.com/how-to-open-a-dispensary) - [Case Studies](https://www.covasoftware.com/customer_story) - [FAQ](https://www.covasoftware.com/faq) - Contact - [Book a Consultation](https://www.covasoftware.com/get-started) - [Customer Support](https://support.covasoftware.com/) - [General Inquiry](https://www.covasoftware.com/contact) - [Request Demo](https://www.covasoftware.com/demo) [Request Demo](https://www.covasoftware.com/demo) # CHAPTER: 1 # Setting Up Cannabis Ecommerce Website CHAPTERS Select Chapter ![down_arrow](https://f.hubspotusercontent00.net/hubfs/1545951/sphere_theme_2020/images/Blog/Shape_1.png) - [Intro / Chapter Summaries](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery) - [Chapter 1: Setting Up Cannabis Ecommerce Website](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery/setting-up-cannabis-ecommerce) - [Chapter 2: What to Look for in an Ecommerce Platform](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery/how-to-choose-ecommerce-platform) - [Chapter 3: Cannabis Delivery Models and Landscape](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery/cannabis-delivery-models-landscape) - [Chapter 4: What to Look for in Delivery Software](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery/how-to-choose-delivery-software) - [Chapter 5: How to Market and Grow Your Online Cannabis Store](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery/how-to-market-and-grow-online-business) Setting up Cannabis Ecommerce Website When it comes to setting up your [cannabis website](https://www.covasoftware.com/blog/5-essential-things-your-cannabis-dispensary-website-needs) and choosing a [dispensary ecommerce solution](https://www.covasoftware.com/ecommerce) for your online cannabis store, there are options galore in today’s world. Broadly speaking, depending on your budget and needs, you have the following three options available for dispensary ecommerce: ### **1. Online Display Menus on iFrame-hosted websites** Many popular online cannabis platforms use an iFrame embed menu to display your products on their website and help consumers find your brand online. The digital menu is embedded on your website but the content is hosted through an iFrame on a third-party domain. Although this can be useful to have some online presence without much of an investment, and you can use cannabis websites with domain ranking authority to enhance your dispensary brand visibility, it won't build any online SEO authority for your cannabis brand and will only benefit the hosting website. Also, many such websites only allow online display menus, and you can’t necessarily sell your products on their domain. ### **2. Selling Products on Third-Party Cannabis Marketplaces** A [cannabis marketplace](https://www.covasoftware.com/blog/the-hard-truth-about-cannabis-marketplaces-what-you-gain-what-you-lose) is the next level of a third-party domain allowing you to display and sell your products online through their website. These marketplaces may provide obvious value for you to start your cannabis ecommerce journey with an established online platform, but not all of these have your best interests at heart. Nor do these put you in direct competition with other retailers with no way to differentiate your brand, but they also tend to charge high commission fees, thus depleting your profits. Just as with iFrame-hosted websites, only third-party marketplaces gain SEO value, and your cannabis brand will barely have any recall by customers who make their purchases from the third-party marketplace. ### **3. An Independent Customized Ecommerce Website** Owning an independent customized [cannabis website](https://www.covasoftware.com/blog/5-essential-things-your-cannabis-dispensary-website-needs) with native ecommerce capabilities is your best option if you want to grow your business and establish a recurring stream of revenue from your online cannabis store. This may require a higher initial investment, but in the long run, will help you establish your brand name in the market. With your cannabis website directly linked to your independent cannabis ecommerce store, you will not just benefit from customer data ownership but also build local SEO authority for all the cannabis products that you sell on your website. Reporting and analytics will help in retargeting and email marketing as well. You will have full control over website design, branding, and the customer experience you want to provide while having the flexibility to plug and play with any software solution you want to integrate your cannabis dispensary with. ### **Choose What Works Best for You** While it's good to list your products on marketplaces for better visibility, the most ideal circumstance for building SEO authority is to have a fully customized ecommerce website. The reason for this is that with a custom ecommerce website, you will have unique pages for products, product categories, and potentially product brands as well. Each of these pages will have written content and images, both of which will increase your chances of ranking for keywords relative to those pages. iFrame embeds are more affordable, but essentially your entire menu lives on one single page such as the shop page, for example. We highly recommend that you launch your own independent cannabis ecommerce store, that is hosted on your company domain. If you self-host your online cannabis store, a unique domain name registered to you or your company will link to your standalone cannabis ecommerce website. This will give you complete ownership of a custom URL, your web content, and the freedom to plug and play with multiple software options to provide the brand experience you want. With [Cova Ecommerce](https://www.covasoftware.com/ecommerce), your online inventory is seamlessly synced with store inventory, you have a top-notch website with product-level SEO, and your online orders will instantly appear on the Cova POS screen for you to process them.  [![CHAPTER 2 →](https://no-cache.hubspot.com/cta/default/2821811/5d0a375d-4e98-453e-b72a-3cd4b4b9fe15.png)](https://cta-redirect.hubspot.com/cta/redirect/2821811/5d0a375d-4e98-453e-b72a-3cd4b4b9fe15) # RELATED GUIDES ## [Ebook: How to Open a Cannabis Store in Canada](https://www.covasoftware.com/guides-and-best-practices/how-to-open-a-marijuana-store-in-canada) [Read More](https://www.covasoftware.com/guides-and-best-practices/how-to-open-a-marijuana-store-in-canada) ## [Ebook: How to Open a Cannabis Dispensary (2019 U.S. Edition)](https://www.covasoftware.com/guides-and-best-practices/how-to-open-a-cannabis-dispensary-2019) [Read More](https://www.covasoftware.com/guides-and-best-practices/how-to-open-a-cannabis-dispensary-2019) ## [Ebook: Why Some Cannabis Retailers Fail (And the Secrets of Those Who Succeed)](https://www.covasoftware.com/guides-and-best-practices/why-some-cannabis-retailers-fail-and-others-succeed-ebook) [Read More](https://www.covasoftware.com/guides-and-best-practices/why-some-cannabis-retailers-fail-and-others-succeed-ebook) ### Retail Solutions - [Cannabis POS](https://www.covasoftware.com/pos) - [CBD POS](https://www.covasoftware.com/cbd-pos) - [Payments CBD](https://www.covasoftware.com/payments/cbd) - [Payments Canada](https://www.covasoftware.com/cova-pay-canada) - [Payments USA](https://www.covasoftware.com/payments) - [Ecommerce Canada](https://www.covasoftware.com/cova-ecommerce) - [Ecommerce USA](https://www.covasoftware.com/cova-ecommerce-us) - [Gift Cards](https://www.covasoftware.com/giftcard) - [Inventory Management](https://www.covasoftware.com/dispensary-inventory-management) - [Reporting & Analytics](https://www.covasoftware.com/cannabis-analytics-reporting) - [Compliance](https://www.covasoftware.com/cannabis-dispensary-compliance) - [Enterprise](https://www.covasoftware.com/enterprise-pos99) ### Customers - [Customer Stories](https://www.covasoftware.com/customer_story) - [Customer Referral Program](https://www.covasoftware.com/refer) ### Pricing - [U.S.](https://www.covasoftware.com/pricing-us) - [Canada](https://www.covasoftware.com/pricing-cad) ### Resources - [Blog](https://www.covasoftware.com/blog) - [Best Practices & Guides](https://www.covasoftware.com/guides-and-best-practices) - [Cannabis Laws](https://www.covasoftware.com/cannabis-law) - [Where is Cannabis Legal?](https://www.covasoftware.com/blog/where-is-cannabis-legal-in-north-america-in-2026) - [Cannabis Social Equity Guide](https://www.covasoftware.com/cannabis-social-equity-program) - [How to Open a Dispensary Guide](https://www.covasoftware.com/how-to-open-a-dispensary) - [How to Scale a Cannabis Business Guide](https://www.covasoftware.com/how-to-scale-a-cannabis-business-guide) - [Cannabis Payment Guide ](https://www.covasoftware.com/cannabis-dispensary-payment-guide) - [Cannabis Ecommerce Guide](https://www.covasoftware.com/how-to-start-cannabis-ecommerce-delivery) - [Dispensary Technology Guide](https://www.covasoftware.com/cannabis-technology-guide) - [Guide to Modern Dispensary Design](https://www.covasoftware.com/guide-to-dispensary-design) - [FAQs](https://www.covasoftware.com/faq) ### Partners and Integrations - [Partners](https://www.covasoftware.com/integrations) - [Carrot](https://app.hubspot.com/pages/2821811/editor/197789271693/content) - [Springbig](https://www.covasoftware.com/springbig-loyalty) - [Weedmaps](https://www.covasoftware.com/weedmaps-integration) - [Leafly](https://www.covasoftware.com/leafly-integration) - [KayaPush](https://www.covasoftware.com/dispensary-scheduling) - [Solink](https://www.covasoftware.com/solink-integration) - [Top Ecommerce Platforms](https://www.covasoftware.com/best-dispensary-ecommerce-reviews) ### Company - [Our Story](https://www.covasoftware.com/about-old) - [Markets we Serve](https://www.covasoftware.com/pos/markets-old) - [Our Customers](https://www.covasoftware.com/customer_story) - [In The News](https://www.covasoftware.com/news) - [Events](https://www.covasoftware.com/events) - [Our Team](https://www.covasoftware.com/about) - [Careers](https://www.covasoftware.com/careers) - [Contact Us](https://www.covasoftware.com/contact) - [**](https://www.facebook.com/CovaSoftware/) - [**](https://twitter.com/CovaSoftware) - [**](https://www.youtube.com/channel/UCM5KLyZ4jpFhnKpg2Xf8Kgw) - [**](https://www.instagram.com/covapos/) - [**](https://www.linkedin.com/company/covasoftware) - [**](https://www.pinterest.ca/covasoftware) Retail Innovation Labs LLC Trading as Cova Software. 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