Manitoba Dispensary Laws

Dispensary Laws and Regulations for Manitoba Retailers

PUBLISHED January 31, 2018 - LAST UPDATED October 5, 2019

While Canada’s provinces and territories prepare for cannabis’ impending federal legalization, Manitoba is well on its way to establishing a regulatory framework for the distribution and retail sale of marijuana. The provincial government has announced it will implement a hybrid model involving both public agencies and private operators. 

Wholesale cannabis will be acquired and distributed through the Manitoba Liquor and Lotteries Corporation (MBLL). Private cannabis retailers will be licensed through the Liquor and Gaming Authority of Manitoba, which will be renamed the Liquor, Gaming and Cannabis Authority. Cannabis retail licensing procedures have not yet been finalized. 

Manitoba has set the minimum age for purchase and use of cannabis at 19. Cannabis may not be sold in stores where alcohol is available. 

Below are some answers to Manitoba dispensary laws questions regarding retail cannabis sales and the cannabis retail permitting process in Manitoba. This page will be updated frequently as more information is released, so be sure to check back often. Be sure to check out our Canada dispensary laws page for information about regulations in other states. 


Remaining compliant with federal and provincial regulations will be critical. Learn the details of Manitoba’s cannabis retail law here.

What kind of retail locations are authorized?

Cannabis retail locations will be run by private operators who are licensed through the Liquor and Gaming Authority (to be renamed the Liquor, Gaming and Cannabis Authority). Distribution of wholesale cannabis will be government-run through Manitoba Liquor and Lotteries.

Cannabis may not be sold in stores where alcohol is sold.

What are the purchase limits for retail customers?

Under Canada’s proposed Cannabis Act, public possession of more than 30 grams of dried cannabis or its equivalent will be unlawful. However, individual provinces may restrict daily purchase limits.

This answer will be updated as more information becomes available.  

What is the minimum age of purchase for retail cannabis?

Manitoba has set the minimum age for cannabis purchase and consumption at 19.


Cannabis tracking and reporting helps the government prevent diversion into the black market. Get the facts here

What is required of cannabis retailers with regard to tracking and reporting?

The proposed Cannabis Act authorizes the Minister to establish a national cannabis tracking system and to require licensed operators to report all cannabis activity.

Details on the required information and timeframe for reporting have not yet been determined.

This answer will be updated as more information becomes available.  


I am a cannabis retail owner in Manitoba. How can I advertise my business?

It's important to know what the law says about cannabis advertising and marketing. The Cannabis Act specifically outlines five main restrictions, including:

  • No testimonials or personal endorsements; 

  • Advertisements cannot appeal to minors or be located anywhere with a young audience;

  • Cannot include pricing information unless the advertisement is at the point of sale;

  • No depictions of a person, character, or animal (whether real or fiction) to promote cannabis;

  • Cannabis advertising cannot make cannabis look cool, glamorous, or exciting.

Can I advertise my Manitoba cannabis business online?

Cannabis brands, accessories, or services cannot be advertised in any publication or broadcast originated outside of Canada. While the law isn't totally clear, this could limit a dispensary from many paid advertising options online. 

Google Adwords is another gray area. A cannabis brand could use hyper-targeting to limit the age range of their ads and only target users in Canada. Regardless, Google still has a strict no-cannabis policy even in legal countries like Canada. 

Before investing time and money into a digital advertising or marketing strategy for your cannabis company, consult with a lawyer first. 

Can a Manitoba cannabis retailer or brand give away free product?

No, Canada's federal cannabis laws are very clear that no free product can be given out.

Are there any Manitoba-specific cannabis marketing laws?

Manitoba relies on federal guidelines for advertising and marketing of cannabis.

Ron Segev

Cannabis Business Lawyer & Business Partner, Segev LLP

Legally reviewed by

Ron Segev

Ron Segev is the founding partner of Segev LLP. A practical-minded business lawyer with expertise in the cannabis industry, he represents cultivators, dispensaries, CBD extractors, oil extractors, food processors, media and marketing companies, consultancies, and other businesses in the legal cannabis market.

View Ron's full bio


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