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So far, April 20 has been one of the biggest sales days of the year in the cannabis industry on both sides of the border, and this year is no different, despite the lingering pandemic inciting more lockdowns after surges in COVID-19 cases. Cova reports that during peak hours on 4/20, it was processing 380 cannabis transactions per minute, with a total of 180,000 transactions for the day processed over more than 1,200 retailers.

420 Cannabis Holiday Retail Traffic Up 10% in 2021

Cannabis retail traffic was up 9.5%, and sales rebounded 8.4% year-over-year on 4/20, according to Cova Software, the largest Cannabis Point of Sale (POS) company in North America. While major outages plagued several big POS systems, Cova reported its 4th straight year of perfect uptime (100%) and benchmark transaction speeds (1.4 seconds). During peak hours on 4/20, Cova was processing 380 cannabis transactions per minute, and handled over 180,000 transactions for the day across 1,200+ dispensaries.

COVID Shows Cannabis Industry's Resiliency

Despite significant disruptions, a report surveying over 700 cannabis industry decision-makers before and during the pandemic shows that cannabis is "oddly well positioned" to endure thanks to customer demand, government support, and a strong supply chain.

Cannabis Industry Reports Lackluster 4/20 Sales

April 2020 was supposed to bring the cannabis industry’s biggest 4/20 sales day ever but stay-at-home orders and mandatory social distancing due to a deadly global pandemic dampened the long-awaited holiday. Across the board, cannabis retailers, software firms, and data companies reported major dips this year compared to 4/20 sales from previous years.

Top 50 Cannabis Employers of 2019

mg Magazine’s second annual Top Employers report celebrates exceptional workplaces and the people behind them. Each year, during a long, exacting process, hundreds of nominations are painstakingly reviewed to single out the best and brightest the cannabis industry has to offer. To be eligible, companies must have participated in the industry for more than one year, be headquartered in the United States or have a U.S. divisional headquarters, and employ a minimum of ten full-time staff members. Finalists are chosen based on a number of factors including employee satisfaction, benefits and perks, company culture, social responsibility, and charitable giving.

Cova POS and Dutchie Partner to Enable Consumers to Order Cannabis from Home

Retail cannabis point-of-sale software company, Cova Software today announced a partnership with Dutchie to offer online ordering to cannabis customers for in-store pickup or delivery, where permitted. This integration will expand revenue streams allowing retailers to continue to provide a superior customer experience while streamlining retail operations.
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