Why Some Cannabis
Retailers Fail

And the Secrets of Those Who Succeed

Learn the Strategies to Earn Higher Profits and Mistakes to Avoid at all Costs

 Why Cannabis Retailers Fail eBook
Getting a cannabis retail operation off the ground and open for business is one thing. Reaching your dispensary's full potential and avoiding the pitfalls that trip unprepared retailers is another. After working closely with hundreds of cannabis entrepreneurs, witnessing remarkable success and bitter defeat born from the same opportunity, we've seen some clear trends develop.

This free eBook examines the effective strategies common to the top cannabis retailers in North America and presents cautionary examples of what not to do if you want to succeed.

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Have a Clear Dispensary Vision

A Clear Vision and the Agility to Adapt to Change

Learn how successful retailers follow their vision through, and ultimately adapt to what data reveals, customers demand, challenging times require.


Mastering Operations & Finances

The best retailers know where to invest their time and money, and when less is more. Learn how they leverage everything from automation to negotiation.


Customer Experience & Relationships

So many retailers fall behind when they fail to identify their customers, involve their community, and earn the respect of their employees. Find out how smart dispensary owners focus on people to build their brand.

Reports and spreadsheets don’t fit the typical image of cannabis culture. Black market sellers certainly didn’t keep their books, and neither did grassroots dispensaries. Times have changed, and instead the law to fear, there’s competition to outpace.

It’s hard to start a dispensary on a shoestring budget. Why? Because “time is money,” and nothing in the cannabis industry happens on time. Regulators frequently push back the timeframe for the commencement of sales. A good example is Canada, who delayed their legalization by five months. The wait caused disastrous cash flow problems for retailers, who were left with big lease payments — and no revenue.

Every touchpoint of that customer experience was a slight error or a minor disappointment. When those touchpoints combined, however, the trip to the store — which included driving, parking, walking through snow, and waiting in line — was a complete failure.

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