Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

California Cannabis Retail License Application Do’s & Don’ts

By Faai Steuer on Feb 28, 2018 12:00:00 AM

Adult-use cannabis has been legal in California for a full two months. However, that doesn’t mean that you can legally purchase it – or establish a cannabis retail operation – anywhere in the state.

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Identify Your Cannabis Retail Target Audience in Washington

By Faai Steuer on Feb 15, 2018 12:00:00 AM

When implemented correctly, a cannabis dispensary marketing plan can be the key to business success. However, in Washington operators are restricted from taking advantage of traditional advertising channels like radio and print.

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Facebook and Your Cannabis Dispensary Marketing Plan 

By Faai Steuer on Feb 13, 2018 12:00:00 AM

Today, some form of cannabis is legal in more than half of the United States. But due to the plant’s Schedule 1 status, promoting a cannabis dispensary on social networking channels like Facebook can have unexpected, and somewhat arbitrary consequences. Despite the headache, some cann …

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Topics: Marketing

5 Reasons You Absolutely Can't Miss CannaCon Seattle

By Faai Steuer on Feb 2, 2018 12:00:00 AM

With a full itinerary and endless networking opportunities available, CannaCon Seattle is one industry event you won't want to miss. The three-day immersive experience lands in the Evergreen State in just a few weeks, so we’re sharing five reasons to attend. One’s a money saver!

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Using Market Segmentation to Boost Your California Dispensary

By Faai Steuer on Feb 1, 2018 12:00:00 AM

If you own a dispensary in California, you’ve probably spent a lot of time reviewing and revising your cannabis dispensary marketing strategy to meet the new customer demand. While studying recent trends to determine product selection and inventory at your dispensary is an important s …

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5 Must-See Cannabis Dispensaries in California - San Diego

By Faai Steuer on Jan 25, 2018 12:00:00 AM

Sunshine, beaches, and blue skies. As a prime spot for vacationing millennials, San Diego has really come onto the scene with a plethora of spots designed to meet your every need, including cannabis.

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How to Create a Marijuana Pricing Strategy at Your Dispensary

By Faai Steuer on Jan 18, 2018 12:00:00 AM

One of the most difficult challenges dispensaries have to deal with is deciding exactly how to price their various cannabis products. Marijuana pricing strategy is influenced by a huge variety of factors; local population and demographics, competition of both black and white market ca …

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5 Must-See Cannabis Dispensaries in California - San Francisco

By Faai Steuer on Jan 4, 2018 12:00:00 AM

Boasting incredible landscapes, fun shopping, and a laundry list of sightseeing activities, San Francisco is a top destination for those living in California and beyond. Add to the list an impressive selection of cannabis retail locations and now there’s just one more reason to make a …

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4 Must-See Cannabis Dispensaries in California - Sacramento

By Faai Steuer on Dec 15, 2017 12:00:00 AM

Sacramento is a bit of a hidden getaway in the northern part of California, with recreational activities galore and an awesome nightlife. Pretty soon, as of January 1 to be exact, it will also be another prime location to purchase recreational marijuana.

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How to Advertise a Cannabis Dispensary in California

By Faai Steuer on Dec 11, 2017 12:00:00 AM

With the medical usage of cannabis in full swing, and adult recreational sales scheduled to begin in a matter of weeks, California cannabis retailers are struggling with the challenge of how to advertise a cannabis dispensary effectively. In an effort to dissuade children from cannabi …

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