420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal
By Faai Steuer on Apr 23, 2026 12:00:00 AM
420 2026 landed on a Monday – and that might make it one of the most useful data points in years.
420 Cannabis Retail Sales 2025 Infographic: How the Holiday Long Weekend Impacted 420
By Faai Steuer on Apr 23, 2025 12:00:00 AM
420 2025 is officially in the books – and in keeping with Cova tradition, we’re breaking down the retail stats and figures from the cannabis industry’s most anticipated sales day of the year. —and this year we’ve both expanded and gone deeper with our analysis.
420 Cannabis Retail Sales 2024 Infographic: How Much Dispensaries Made (And Lost)
By Faai Steuer on Apr 26, 2024 12:00:00 AM
For the first time in half a decade, the biggest cannabis holiday of the year fell on a Saturday in 2024 – and the 420 sales numbers did not disappoint. But the day wasn’t without its challenges. Cannabis retailers using Dutchie POS systems struggled with outages that left them unable …
420 Cannabis Sales Near $200 Million With Record-High Single Transaction of $2k
By Faai Steuer on Apr 25, 2023 12:00:00 AM
The legal cannabis industry has seen significant growth over the past few years, but one day still stands out above the rest: 420 continues to reign as the biggest day of the year with estimated cannabis sales crossing $192 million across North America on April 20, 2023. The sales cou …
2022 Infographic: More Dispensaries & High Sales—Our Best Look Yet at 420 Data
By Faai Steuer on Apr 22, 2022 12:00:00 AM
420 is always a big day for the cannabis industry. Although celebrations in the last couple of years were marred by the pandemic, cannabis enthusiasts flocked to dispensaries in-person to purchase their celebratory stash on 4/20/2022. With pandemic restrictions eased, online orders fo …
Infographic:420 Sales Signal a Rebound with High Online Orders in 2021
By Dayna Van Buskirk on Apr 22, 2021 12:00:00 AM
As we return to a certain semblance of normal after over a year of pandemic restrictions, the resilient cannabis industry celebrated a successful yet restrained 420 in 2021, with almost a 10% increase in average store traffic over 4/20 in 2020. But with cannabis enthusiasts returning …
Infographic: 420 Sales Numbers Reveal the Impact of Covid-19 on Cannabis Retail
By Dayna Van Buskirk on Apr 22, 2020 12:00:00 AM
This year was always going to be a 4/20 to remember. Prior to the global pandemic, that was for very different reasons. 2020 promised a whole month of 4/20, extended celebrations, and hopefully record sales. Things were looking good for cannabis retail.
Infographic: 420 Sales Numbers Show Record Highs in 2019
By Dayna Van Buskirk on Apr 24, 2019 12:00:00 AM
The past year has been huge for cannabis retail, and it’s all been leading to this day. The first 420 since Canada legalized cannabis. The first 420 in five years to fall on a weekend. We knew it would be huge, and the numbers did not disappoint. Once again, there were no major techni …