420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal
By Faai Steuer on Apr 23, 2026 12:00:00 AM
420 2026 landed on a Monday – and that might make it one of the most useful data points in years.
Email and SMS Marketing Strategies for 4/20 2026
By Faai Steuer on Mar 19, 2026 12:00:00 AM
Cannabis email and SMS marketing is one of the most underutilized avenues of growth for cannabis retailers. Despite the huge success other sectors see through email and SMS, cannabis companies rarely seem to take advantage, especially on days it matters the most.
420 Cannabis Retail Sales 2025 Infographic: How the Holiday Long Weekend Impacted 420
By Faai Steuer on Apr 23, 2025 12:00:00 AM
420 2025 is officially in the books – and in keeping with Cova tradition, we’re breaking down the retail stats and figures from the cannabis industry’s most anticipated sales day of the year. —and this year we’ve both expanded and gone deeper with our analysis.
420 Cannabis Retail Sales 2024 Infographic: How Much Dispensaries Made (And Lost)
By Faai Steuer on Apr 26, 2024 12:00:00 AM
For the first time in half a decade, the biggest cannabis holiday of the year fell on a Saturday in 2024 – and the 420 sales numbers did not disappoint. But the day wasn’t without its challenges. Cannabis retailers using Dutchie POS systems struggled with outages that left them unable …
How to Capitalize on the Biggest Cannabis Holidays at your Dispensary
By Faai Steuer on Jun 20, 2023 12:00:00 AM
420 has traditionally been the biggest cannabis sales day but as the cannabis industry continues to thrive, many other holidays or long weekends are emerging as equally important days for dispensary owners to capitalize on. For that matter, Canada Day has already dethroned 420 for the …
420 Cannabis Sales Near $200 Million With Record-High Single Transaction of $2k
By Faai Steuer on Apr 25, 2023 12:00:00 AM
The legal cannabis industry has seen significant growth over the past few years, but one day still stands out above the rest: 420 continues to reign as the biggest day of the year with estimated cannabis sales crossing $192 million across North America on April 20, 2023. The sales cou …
2022 Infographic: More Dispensaries & High Sales—Our Best Look Yet at 420 Data
By Faai Steuer on Apr 22, 2022 12:00:00 AM
420 is always a big day for the cannabis industry. Although celebrations in the last couple of years were marred by the pandemic, cannabis enthusiasts flocked to dispensaries in-person to purchase their celebratory stash on 4/20/2022. With pandemic restrictions eased, online orders fo …
420 is Coming: Are Your Cannabis Dispensary POS and Technology Ready?
By Faai Steuer on Feb 28, 2022 12:00:00 AM
The cannabis industry’s biggest holiday is just over a month away, and it is time for you to start planning now if you want to make the most of it. In previous years, many dispensary POS systems have had a chronic reputation of crashing on 420, as they are not well-equipped to handle …
Infographic:420 Sales Signal a Rebound with High Online Orders in 2021
By Dayna Van Buskirk on Apr 22, 2021 12:00:00 AM
As we return to a certain semblance of normal after over a year of pandemic restrictions, the resilient cannabis industry celebrated a successful yet restrained 420 in 2021, with almost a 10% increase in average store traffic over 4/20 in 2020. But with cannabis enthusiasts returning …
A Dispensary's Guide to Making 420 Your Best Business Day in 2021
By Faai Steuer on Mar 17, 2021 12:00:00 AM
Cannabis enthusiasts and advocates worldwide will be lighting up in appreciation of marijuana on April 20, and although 420 will still be quite different in 2021 because of the pandemic, it is certain that celebrations will be burning brighter in states where recreational use is legal …