Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

3 Reasons to Use Online Menus at Your Cannabis Retail Shop

By Faai Steuer on Nov 13, 2017 12:00:00 AM

Cannabis retailers across the country have begun the process of adopting more advanced retail technologies. One of the biggest benefits of dispensaries has been the progress made in creating high-quality POS systems that have the functions needed for them to optimize their business pr …

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4 Steps to Profitable Cannabis Retail Promotions

By Faai Steuer on Nov 6, 2017 12:00:00 AM

Running a cannabis retail store is, in many respects, just like running any other retail operation. For instance: despite the fact that you can’t advertise your shop in many traditional ways, you can still offer in-store promotions, specials, deals and discounts to help keep your cust …

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Topics: Marketing

3 Parties You Can't Miss at MJBizCon

By Faai Steuer on Nov 3, 2017 12:00:00 AM

MJBizCon is one of the cannabis industry highlights of the year. After all, where else can you make huge strides in your professional life and rub elbows with thousands of people who share the same passion for cannabis as you?

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3 Reasons You Don't Want to Miss Us at MJBizCon

By Faai Steuer on Oct 27, 2017 12:00:00 AM

With only a few weeks left until MJBizCon takes place in Las Vegas, we're sharing 3 reasons for you to book a personalized booth tour with Cova.

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10 Women-Owned And Operated Cannabis Brands You Should Know

By Faai Steuer on Sep 7, 2017 12:00:00 AM

The cannabis movement is shifting quickly, and more and more people are finding this industry to be commonplace in cities around North America. There are a plethora of individuals who are passionate about marijuana, and among these, there are a fair amount of empowered women who are l …

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Cannabis Dispensary Loyalty Programs 101

By Faai Steuer on Sep 5, 2017 12:00:00 AM

As more cannabis dispensaries open, it becomes increasingly difficult to stand out. Competition is inevitable. If your cannabis retail operation wants to make it in the long run, you have to provide customers with exceptional experiences.

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Topics: Marketing

5 Instagram Brand-Building Tools for Cannabis Retailers

By Faai Steuer on Aug 30, 2017 12:00:00 AM

Is your cannabis retail brand reaching fans on Instagram? Instagram currently boasts around 700 million monthly active users. In fact, it has become one of the most popular social networks worldwide. One report revealed Instagram has the highest engagement rates between customers and …

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Topics: Marketing

Marketing Your Cannabis Retail Operation in Washington

By Faai Steuer on Aug 21, 2017 12:00:00 AM

Marketing for any business can be a challenge, but in the cannabis industry, specific rules and regulations can sometimes make that job even more difficult. In Washington, advertising your cannabis retail operation requires you to abide by very narrow guidelines about your signage, me …

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Why You Need Digital Signage in Your Cannabis Dispensary

By Faai Steuer on Aug 16, 2017 12:00:00 AM

With the onslaught of in-store technology, it’s not a surprise that one of the oldest components of the store is getting an upgrade. In-store menus and advertising no longer just entails paper signage and handwritten chalkboards. With a variety of benefits, more and more cannabis disp …

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3 Reasons to Invest in Touchscreen Menus at Your Dispensary

By Faai Steuer on Aug 14, 2017 12:00:00 AM

Dispensary owners have one of the most challenging and time-consuming jobs: staying profitable, looking after their staff, preventing theft, remaining compliant; the list goes on and on. And over time, it can become quite difficult keeping a pulse on the day-to-day: clutter might buil …

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Topics: Marketing