Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

5 Cannabis Industry Events Retailers Can’t Afford to Miss

By Faai Steuer on Jul 23, 2018 12:00:00 AM

Owning a cannabis retail operation is a labor of love that requires meticulous attention to detail, an unwavering passion for cannabis, and a desire to learn. If you’re an entrepreneur in this burgeoning industry, it’s critical that you stay up to date on the latest news, market trend …

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Alberta’s Mandatory Cannabis Retail Training at a Glance

By Faai Steuer on Jul 19, 2018 12:00:00 AM

As Canadians look forward to the start of non-medical cannabis sales later this fall, cannabis retail owners are busily preparing to ensure they meet all provincial regulations and criteria before opening day.

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Topics: HR & Budtending

5 Local Outreach Ideas for Cannabis Retail Owners

By Faai Steuer on Jul 17, 2018 12:00:00 AM

As a cannabis retailer, you’re looking for ways to establish brand awareness and set yourself apart from competitors. At the same time, you want to do your part to help break the lingering stigma surrounding cannabis, as well as foster goodwill and genuine relationships within your lo …

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Top 7 Cannabis Consultants in California

By Faai Steuer on Jun 19, 2018 12:00:00 AM

With ever-changing regulations across the industry and recently-updated policies in California, it can be challenging for cannabis newcomers to keep up with licensing requirements and procedures. And if you’re looking to launch a California cannabis retail operation, you’ll also need …

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How to Lose Your Cannabis Retail License

By Faai Steuer on Jun 7, 2018 12:00:00 AM

Obtaining a cannabis retail license is no easy feat. There’s a hefty amount of paperwork involved, as well as mandatory background checks and, of course, money in application and licensing fees. Needless to say, once you’ve received your license, you’re going to want to take precautio …

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How to Get an Annual Dispensary License in California

By Faai Steuer on May 4, 2018 12:00:00 AM

Keeping your doors open after the July 1 deadline should be a top priority at your cannabis retail operation. To ensure business runs as usual, you’ll need to apply for a permanent business permit with the Bureau of Cannabis Control (BCC) through their online licensing system.

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Cannabis Dispensary Compliance Manager Job Description: 5 Key Responsibilities

By Faai Steuer on May 2, 2018 12:00:00 AM

You already know that as a cannabis retail owner, compliance is your number-one priority. After all, a compliance infraction can potentially result in the revocation of your commercial cannabis operator’s license — which would effectively put you out of business.

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Topics: HR & Budtending

Dispensary Menus and Your Customer Experience

By Faai Steuer on Apr 17, 2018 12:00:00 AM

We know we don’t have to tell you this, but it’s 2019. That means if you’re still rocking laminated menu sheets or three-ring binders full of menu items in your cannabis retail store, well, it’s time to upgrade.

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3 Ways to Maximize Cannabis Retail Sales on 4/20

By Faai Steuer on Apr 13, 2018 12:00:00 AM

It’s mid-April, and we all know what that means: it’s almost time for the highest of all holidays, April 20 — or as it’s colloquially known among cannabis consumers, 4/20.

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Dispensary Manager Job Description: 5 Key Responsibilities

By Faai Steuer on Apr 5, 2018 12:00:00 AM

If you’re getting ready to launch your cannabis retail operation or are expanding into a new location, you know there’s a lot involved with the process. Between state licensing, local approval, finding a location and preparing it for business, there’s a lot on your plate.

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Topics: HR & Budtending