Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
Cannabis Marketing and Advertising Restrictions in Canada
By Faai Steuer on Dec 5, 2018 12:00:00 AM
Canada’s kickoff of adult-use cannabis became official this past October, now all eyes are on the nation as its newly legal industry dominates headlines around the world. For cannabis retail business owners in Canada however, trying to navigate a broader consumer market while also adh …
10 Things You’ll Learn from the Cova Seminars in Oklahoma and Ontario
By Faai Steuer on Nov 30, 2018 12:00:00 AM
Starting a cannabis business is thrilling and treacherous all at the same time. As an aspiring cannabis retailer or dispensary owner, you will have the exciting opportunity to trailblaze a growing industry. But there are many potential pitfalls that await. From getting the licensing a …
7 Crucial Things All Budtenders Should Know
By Faai Steuer on Nov 19, 2018 12:00:00 AM
Tricks of the trade come after being in one industry for a while, but there are a few elements any budtender just starting out in a marijuana dispensary must know. We’re not saying employees have to memorize the effects of hundreds of strains, but there are key components to their job …
How to Open A Cannabis Store in Canada
By Faai Steuer on Oct 23, 2018 12:00:00 AM
On October 17, Canada officially became the first G7 nation and the second country in the world to usher in legalized recreational cannabis, marking a history-making shift in the evolving legalization landscape. And Canada’s green injection is forecast to be a huge boost for its econo …
How to Attract Tourists to Your Canadian Retail Cannabis Store
By Faai Steuer on Oct 16, 2018 12:00:00 AM
Tourism is on the rise in Canada. 2017 was a landmark year with nearly 21 million visitors making the trip, breaking the 2002 record of 20.1 million. And now that non-medical cannabis is legal in Canada, it’s likely many tourists will recreationally indulge during their stay. Cannabis …
How Manitoba Cannabis Retailers Can Remain Compliant
By Faai Steuer on Oct 4, 2018 12:00:00 AM
The country of Canada is waiting with baited breath for October 17, the scheduled opening date for legal non-medical cannabis. In preparation, the Liquor, Gaming, and Cannabis Authority (LGCA) in Manitoba recently passed provincial cannabis retailer regulations.
How to Find the Right Cannabis Retail Location in Alberta
By Faai Steuer on Oct 2, 2018 12:00:00 AM
With the start of legal non-medical cannabis sales less than one month away, Canadian entrepreneurs everywhere are looking for their way into the budding industry. And for many, cannabis retail is a very viable option.
How Cova POS Addresses Alberta's Compliance and Reporting Requirements
By Faai Steuer on Sep 28, 2018 12:00:00 AM
When opening a retail cannabis store in Alberta, there are many moving parts and regulations to consider. Retailers can cut down on compliance risks by choosing a point of sale (POS) and inventory management system that can track inventory, transactions, and securely store data, all w …
Cannabis Retail Inventory Manager: 5 Key Responsibilities
By Faai Steuer on Aug 22, 2018 12:00:00 AM
If you’re considering applying for a retail cannabis license or have already started the process, you’re going to want to allocate some time to recruiting qualified employees and staffing your operation.
Location Requirements for Cannabis Retailers in British Columbia
By Faai Steuer on Aug 7, 2018 12:00:00 AM
If you’re preparing to apply for a non-medical cannabis retail license in British Columbia (BC), you’ll need to make sure your application meets all the criteria set forth by the province. BC has put out specific cannabis retail guidelines regarding various business elements, includin …
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