Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Staff a Cannabis Retail Store or Dispensary

By Faai Steuer on May 21, 2019 12:00:00 AM

You should know by now that when compared to other retail businesses, cannabis is a unique vertical. Before embarking on such a nuanced business venture, it’s essential to ask yourself the right questions and understand the steps involved in opening your own dispensary.

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Sticker Shock: How to Talk to Customers About Premium Cannabis Price Tags

By Faai Steuer on Apr 24, 2019 12:00:00 AM

As the industry continues to shed the negative stereotypes and stigmas once heavily associated with cannabis consumption, dispensaries are seeing an uptick in visits from cannabis newcomers. These customers typically have plenty of questions about the various products they see on your …

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Customer Story: Learn how ECO Cannabis turned a unique vision into a memorable dispensary experience.

By Faai Steuer on Apr 17, 2019 12:00:00 AM

When ECO Cannabis officially opened its doors on January 10, 2019, it was more than just the launch of another California dispensary — it was the realization of Kevin Ahaesy’s vision for what a modern-day cannabis retail store should be. Unsatisfied with the typical Oakland dispensary …

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Topics: Customer Story

Beyond Demographics: Cannabis Consumer Segmentation Best Practices and Tips

By Faai Steuer on Mar 26, 2019 12:00:00 AM

When it comes to cannabis retail marketing, dispensary owners can apply many of the same proven principles and strategies employed in traditional retail.

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Topics: Marketing

4 Creative Ways to Design & Furnish Your Dispensary on a Budget

By Faai Steuer on Mar 20, 2019 12:00:00 AM

With so many new dispensaries opening across North America, it’s clear that cannabis retailers understand out of the gate how crucial the dispensary customer experience is to the growing industry.

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How to Create an Unforgettable Cannabis Retail Experience at Every Touchpoint

By Faai Steuer on Mar 12, 2019 12:00:00 AM

As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope for the best. If you want your venture to truly thrive, you’re going to have to make your store stand out.

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5 Important Interview Questions for a Cannabis Retail Compliance Manager

By Faai Steuer on Mar 8, 2019 12:00:00 AM

It’s no secret that the cannabis industry is fraught with legal complexities. To defend against diversion to the black market, tainted products, and minors getting their hands on cannabis, compliance requirements are stringent. As dispensary operations grow more complex, many hire a m …

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Topics: HR & Budtending

12 California Dispensaries That Are Redefining Cannabis Retail

By Faai Steuer on Mar 6, 2019 12:00:00 AM

Even though adult-use has only been in effect since 2018, cannabis retail in California has already started changing the game. Not only do retail owners in the Golden State have to maintain cannabis compliance in a regulatory market that is still evolving. Retailers are also using the …

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6 Cannabis Industry News Sites Retailers Should Be Reading Right Now

By Faai Steuer on Feb 28, 2019 12:00:00 AM

Part of what makes the legal cannabis industry so exciting is its volatility. Individuals and companies working to establish their cannabis businesses learn quickly to brace themselves for the evolving landscape of one of the fastest growing industries in the world. To be in the best …

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5 Designers and Builders Redefining Cannabis Retail

By Faai Steuer on Feb 26, 2019 12:00:00 AM

Cannabis legalization started to expand just as traditional brick-and-mortar retail was in the process of evolving. From strategically merchandising the store to facilitating the flow of customer traffic, to integrating digital technologies, dispensaries have started applying these an …

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