Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

7 New Year’s Resolutions for Cannabis Retail Business Success

By Faai Steuer on Dec 17, 2019 12:00:00 AM

With just a couple of weeks remaining on the 2019 calendar, it’s time to start putting plans in place for 2020. And just as many people make New Year’s resolutions in their personal lives, it’s equally important to identify business goals — and resolve to take the actions necessary to …

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10 Tips to Boost Your Dispensary’s Bottom Line During the Holidays

By Faai Steuer on Dec 6, 2019 12:00:00 AM

It’s that season again — the season of major consumer spending and general retail frenzy known as the holidays.

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Cannabis Edibles: A Guide to Product Equivalencies and Purchase Limits in Canada

By Faai Steuer on Dec 3, 2019 12:00:00 AM

Following the recent launch of “Cannabis 2.0,” Canadian marijuana retailers are preparing to add edibles, extracts and topicals to their dispensary shelves — that is, once the 60-day review period imposed by Health Canada ends in mid-December.

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Customer Story: A First-Round Ontario Cannabis Lottery Winner Shares His Struggle for Retail Success

By Faai Steuer on Nov 13, 2019 12:00:00 AM

On the heels of Ontario’s second cannabis store lottery, 42 hopeful marijuana retailers are scrambling to complete their applications and open their doors as quickly as they can. And though the process for this second wave of licensing is rigorous, it pales in comparison to what the f …

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Topics: Customer Story

Canadian Cannabis Retail Benchmarks After One Year of Sales

By Faai Steuer on Nov 8, 2019 12:00:00 AM

On October 17, 2019, Canada celebrated the first anniversary of the federal legalization of recreational cannabis. And while total first-year retail sales didn’t quite reach the levels that some anticipated, the industry has slowly but surely picked up momentum over the past few month …

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Topics: Canada

How to Set Up and Maintain a Compliant Inventory System for Your Marijuana Retail Store

By Faai Steuer on Oct 29, 2019 12:00:00 AM

The heart of any successful retail operation is a solid inventory management system. But when your business involves sales of a highly valuable and perishable product like cannabis, proper inventory management becomes even more crucial — not to mention that it’s also a legal requireme …

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Topics: Operations

The Future of Cannabis Retail is Here (VIDEO)

By Faai Steuer on Oct 10, 2019 12:00:00 AM

The cannabis industry has a storied past. And due to its long history of prohibition, it is one of the most highly regulated markets in the U.S. and Canada. However, as the industry continues to traverse the globe and shows no signs of slowing down, we believe the future of cannabis b …

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A Quick Start Guide to Metrc for Cannabis Retailers in California

By Faai Steuer on Oct 7, 2019 12:00:00 AM

As a newly licensed cannabis retailer in California, you likely have some questions or concerns about getting started with Metrc — the state’s chosen cannabis track-and-trace, a.k.a. traceability system.

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5 Marketing Tips to Make Your Cannabis Retail Store Stand Out

By Faai Steuer on Oct 2, 2019 12:00:00 AM

With the dispensary scene growing bigger and more competitive by the day, it’s more important than ever to create a unique cannabis retail experience that inspires and delights new customers — and ultimately keeps them coming back for more. In fact, the bigger the industry grows, it’s …

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How to Value Your Cannabis Dispensary and Retail Marijuana License

By Faai Steuer on Sep 25, 2019 12:00:00 AM

As the industry continues to mature, cannabis company mergers and acquisitions (M&A) are becoming more frequent. Vertically integrated, multi-state operators are consolidating to establish massive cannabis footprints across multiple markets — and once the U.S. goes legal federally …

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