Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

7 Tips to Boost Revenue for Your Dispensary Right Now

By Faai Steuer on Sep 15, 2020 12:00:00 AM

As we approach the final quarter of this turbulent year, many dispensaries have been able to weather and endure the changes through a variety of different tactics and strategies. However, dispensary owners are still looking more now than ever before for the quick wins and immediate st …

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4 Ways to Market Your Cannabis Dispensary Online

By Faai Steuer on Sep 10, 2020 12:00:00 AM

Today more than ever, the business of cannabis continues to become more popular and saturated and therefore, more competitive. This is made more complex with the current state of business and the economy - social media and digital channels were once supplemental to your physical and t …

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How to Market & Sell Cannabis Gift Cards

By Faai Steuer on Aug 28, 2020 12:00:00 AM

Sometimes, the best gift is the gift of choice. After all, cannabis products can be daunting to shop for in a gift-giving context. With everyone having their own specific tastes and looking for different effects in their cannabis experience, it’s easy to get lost in an endless sea of …

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7 Tips to Drive Retail Traffic to Your Cannabis Store Grand Opening

By Faai Steuer on Aug 19, 2020 12:00:00 AM

Retailers have long known that a grand opening event can be an incredibly effective way of boosting their retail traffic.Cannabis retailers, though, face a number of challenges when it comes to organizing events like these: they can’t give away free cannabis, and in some jurisdictions …

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5 Must-Watch Marijuana Documentaries for Cannabis Entrepreneurs

By Faai Steuer on Jul 9, 2020 12:00:00 AM

2020 has been a turbulent year, to say the least. If you’re feeling emotionally drained and generally bummed out, that’s totally normal. It’s been a tough year, emotionally, socially, and economically. However, for those who are in or looking to enter the cannabis industry, it’s not a …

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7 Mistakes to Avoid When Hiring Budtenders & Cannabis Dispensary Staff

By Faai Steuer on May 26, 2020 12:00:00 AM

As a dispensary owner, when you’re hiring budtenders, you’re placing your cannabis business in a stranger’s hands. The new employee will either help your brand or hinder it, impress your customers or drive them away. Moreover, new budtenders or employees at your marijuana dispensary w …

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Dispensary Standard Operating Procedures - A Cannabis Retailer’s Guide to SOPs

By Faai Steuer on May 12, 2020 12:00:00 AM

Standard operating procedures (SOPs) are the documents and processes that keep companies compliant, efficient, and profitable. Yet many cannabis companies neglect to take full advantage of forward-thinking SOPs, leaving their documentation at the bare minimum required by regulators.

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12 Inspiring Cannabis Retail Instagram Accounts to Follow

By Faai Steuer on May 6, 2020 12:00:00 AM

Instagram has exploded as an essential social media tool that can help you promote your brand and keep you connected to companies that offer the latest tech trends and industry insights your business needs to stay fresh.

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How Cova Helped Dutch Love Launch Cannabis Delivery Program in 24 Hours

By Faai Steuer on Apr 29, 2020 12:00:00 AM

*Hobo Cannabis is now Dutch Love COVID-19 is rapidly changing how the cannabis industry does business, sending retailers scrambling for new ways to transact sales. Fortunately, online ordering and delivery services are sustaining their operations and proving to be more manageable — an …

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Customer Story: Branding Drives Big Revenue & Record Transactions at Hobo Recreational

By Faai Steuer on Apr 27, 2020 12:00:00 AM

It’s hard to cut through the noise and engineer a truly unforgettable cannabis brand — one that keeps customers coming back again and again.

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