Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Why You Need a Cannabis Industry-Specific Retail POS System

By Faai Steuer on Jan 11, 2021 12:00:00 AM

New marijuana dispensary owners often have to juggle a baffling amount of different considerations when trying to establish a cannabis retail business. Legal regulations, compliance issues, supply infrastructure, marketing, and managing inventory are just a few of the things you have …

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5 Ways to Grow your Cannabis Retail Business During Covid-19

By Faai Steuer on Dec 9, 2020 12:00:00 AM

The Covid-19 pandemic has already rewritten the rules of retail, and cannabis businesses must adapt as well to keep afloat and rise above the competition in these strange times. The legal cannabis industry has not been around for long, and many budding entrepreneurs may be dissuaded b …

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Performing an Inventory Audit for Cannabis Retail in 5 Easy Steps

By Faai Steuer on Nov 16, 2020 12:00:00 AM

Do you want to maximize your profits and reduce shrinkage? Or perhaps empower your budtenders? Some of the most important data points for both goals will be revealed during the process of performing an inventory audit if you can do so regularly and in an efficient manner. Let us not f …

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How to Leverage Cannabis Discounting and Promotional Offers for Your Dispensary

By Faai Steuer on Oct 26, 2020 12:00:00 AM

Consumers of all kinds are always hunting for good deals and discounts on products, and legal cannabis is no different. Cannabis products tend to have a lingering reputation of being too expensive for recreational consumers that are used to grey-market pricing. The combination of thes …

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Legalization Infographic: 2-Year Timeline of Canadian Cannabis Milestones

By Faai Steuer on Oct 14, 2020 12:00:00 AM

October 17th is the anniversary of a unique day in Canada - it marks exactly two years since the Cannabis Act came into effect, and ushered in a new and unprecedented era legitimizing cannabis retail on a national scale.

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Topics: Retail Store

Choosing a Retail Model for Your Cannabis Business (Part 1)

By Faai Steuer on Sep 29, 2020 12:00:00 AM

Have you ever thought about franchising vs licensing? What about owning your own brand? There are many different ways to achieve success in cannabis retail. Choosing the business model that best suits your style and matches your vision is key in determining how far you can go, and how …

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6 Things to Consider Before Starting Cannabis Delivery in Missouri

By Faai Steuer on Sep 21, 2020 12:00:00 AM

When entrepreneurs are faced with a new opportunity, let alone a new industry entirely, they tend to fixate on the best-case scenario. If there’s even the possibility to add $25K a month to the business, most would obsess on turning that possibility to a reality without ever seriously …

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