Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How Cova Helped Eufloria Streamline Operations at Multiple Franchise Stores

By Faai Steuer on May 24, 2021 12:00:00 AM

As cannabis retail booms across the United States and industry consolidation is on the cards, various big brands are looking at establishing a presence from coast to coast. There are various retail business models that dispensaries may consider but the franchise model stands out, invo …

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Topics: Customer Story

7 Key Considerations When Choosing a Cannabis Dispensary POS System

By Faai Steuer on May 17, 2021 12:00:00 AM

Canada's cannabis industry has witnessed tremendous success since federal legalization in 2018. In the US, 35 states authorize the use of medical cannabis, and 17 of them have now allowed recreational marijuana consumption. Potential dispensary owners must keep in mind that the cannab …

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The Rise of Farmgate Cannabis Retail in Canada: All You Need to Know

By Faai Steuer on May 11, 2021 12:00:00 AM

The cannabis industry in Canada is on the verge of another revolution- conscious cannabis consumers are increasingly looking to buy locally grown products as they increase their knowledge about the plant, the companies producing it, and what their brands stand for. Opening a farmgate …

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Trease Leveraged Community Outreach to Become Bobcaygeon’s First Cannabis Retailer

By Faai Steuer on Apr 7, 2021 12:00:00 AM

A little-known town called Bobcaygeon first achieved national fame over two decades ago when The Tragically Hip’s hit song by the same name was released. With its ideal location in the Kawartha lakes region and a haven for cottage vacationers amidst nature, it also became a host to mu …

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Top 5 FAQs About METRC Compliance and Reporting in Oklahoma

By Faai Steuer on Mar 30, 2021 12:00:00 AM

The METRC compliance system is finally being implemented in Oklahoma and will replace mandatory OMMA monthly reporting for medical marijuana dispensaries from May 26, 2022. Oklahoma dispensary owners have less than 3 months left to comply with new OMMA reporting requirements and sync …

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Topics: Oklahoma Metrc

A Dispensary's Guide to Making 420 Your Best Business Day in 2021

By Faai Steuer on Mar 17, 2021 12:00:00 AM

Cannabis enthusiasts and advocates worldwide will be lighting up in appreciation of marijuana on April 20, and although 420 will still be quite different in 2021 because of the pandemic, it is certain that celebrations will be burning brighter in states where recreational use is legal …

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How to Start Selling Gift Cards at Your Cannabis Dispensary

By Faai Steuer on Mar 1, 2021 12:00:00 AM

Implementing a cannabis gift card program is a great way to increase brand recognition and an opportunity to generate new customers for your marijuana dispensary. Research has shown that if these small pieces of plastic are incorporated strategically into your cannabis business operat …

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7 Ways to Make Your Cannabis Retail Business More Profitable

By Faai Steuer on Feb 15, 2021 12:00:00 AM

Ask any profitable cannabis retail owner what it takes to succeed and they’ll tell you: You’ve got to have a flow of customers regularly purchasing products. And in this day and age, in-store sales alone won’t cut it. In today’s environment, you need an omnichannel sales strategy that …

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5 Ways to Enhance Cannabis Dispensary Customer Experience

By Faai Steuer on Feb 5, 2021 12:00:00 AM

The Covid19 pandemic has accelerated the digital revolution and is compelling retailers to adapt swiftly to these changing times. But the cannabis industry is relatively new to the retail game, which gives you more room for innovation and opportunities to create a fundamentally radica …

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