Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Dispensary Budtender Job Description Template and Key Responsibilities

By Faai Steuer on Jan 17, 2022 12:00:00 AM

If you’re launching your cannabis retail business or are expanding into a new location, you know that there’s a lot involved with the process. Between licensing, local approvals, finding a location, and preparing for daily operations, there’s a lot on your plate. But running a store r …

Read Story

5 Reasons Why Cannabis Retailers Must Have Their Own Ecommerce Website

By Faai Steuer on Jan 5, 2022 12:00:00 AM

As we kick off 2022, cannabis eCommerce is predicted to be the dominant trend that will shape the future of our industry. When deciding how to sell cannabis products online, retailers either sell on a third-party marketplace or create their own website. Both options have pros and cons …

Read Story

The Hard Truth About Cannabis Marketplaces: What You Gain & What You Lose

By Faai Steuer on Dec 22, 2021 12:00:00 AM

As the Covid-19 pandemic prompted cannabis retailers to pivot to a more omnichannel commerce strategy, online cannabis marketplaces across North America flourished because they already had the tools to help dispensaries connect quickly with customers. However, as e-commerce, click and …

Read Story

Topics: E-commerce

Beware: 5 Ways Fake E-commerce Can Ruin Your Cannabis Retail Business

By Faai Steuer on Dec 9, 2021 12:00:00 AM

Cannabis retail is changing fast, and the pandemic has only accelerated the transition of brick-and-mortar retail to online stores in almost every industry. As more and more consumers are purchasing cannabis online or ordering for delivery, retailers must have a robust cannabis E-comm …

Read Story

5 Takeaways from Canada's Lift & Co. Cannabis Business Conference 2021

By Faai Steuer on Dec 2, 2021 12:00:00 AM

After over two years, Toronto Convention Center welcomed back the cannabis community with great pomp and splendor at Lift & Co. Expo, Canada’s largest cannabis business conference and tradeshow. Cannabis business leaders from all over North America congregated in Toronto for three …

Read Story

7 Creative Holiday Promotions for Cannabis Retailers and Dispensaries

By Faai Steuer on Nov 24, 2021 12:00:00 AM

What’s better than a festive theme? A festive theme that gets customers in your door, provides them value, and endears brand loyalty to your cannabis dispensary! Get in the holiday spirit with these creative cannabis retail promotions for the holiday season. And you can use these tips …

Read Story

How to Legally Market your Cannabis Dispensary on Social Media

By Faai Steuer on Nov 17, 2021 12:00:00 AM

Although cannabis retail has been legal in Canada for over 3 years now, and more than one-third of American states have legalized it for recreational use, social media marketing can still be quite challenging for cannabis dispensaries. As regulations constantly change, it’s difficult …

Read Story

7 Cannabis Consumption Lounges to Inspire Your Next Retail Venture

By Faai Steuer on Nov 2, 2021 12:00:00 AM

Cannabis prohibition isn’t dead yet, but it’s safe to say it’s dying. And nothing announces the funeral louder or more happily than the emergence of cannabis consumption lounges, bars, and social-use venues. With legacy states like California and cities like Vegas having already appro …

Read Story

Why You Should Avoid Using Free POS For Your Cannabis Dispensary

By Faai Steuer on Oct 20, 2021 12:00:00 AM

As the legal cannabis industry goes mainstream, many new tech startups backed by investors are popping up everywhere and offering a ‘free POS system’ to cannabis dispensaries. But does free POS mean that it costs nothing? While many POS companies may tempt you with marketing their sys …

Read Story

Cannabis Legalization Infographic: 3-Year Timeline of Canadian Milestones

By Faai Steuer on Oct 14, 2021 12:00:00 AM

It has now been three years since Canada legalized cannabis consumption for recreational use all over the country. On October 17, 2021, it will be the 3rd anniversary of the momentous day when the Cannabis Act came into effect, ushering a novel era legitimizing cannabis retail in Cana …

Read Story