Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

How to Train Budtenders for Success: Tips and Requirements for New Cannabis Markets

By Faai Steuer on Sep 6, 2019 12:00:00 AM

New cannabis markets in Illinois, Michigan, and Missouri don’t just mean expanded access for patients and adults — they also mean new opportunities for those looking to get a foot in the door of the booming cannabis industry. And on the retail side, budtending is one of the most sough …

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Announcing the Next Generation of Live Online Cannabis Retail Menus

By Faai Steuer on Sep 3, 2019 12:00:00 AM

With an industry that’s growing bigger by the day, there’s never been a better time to launch a cannabis retail venture. But, as with anything worthwhile, running a dispensary comes with its own unique set of challenges.

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13 Oklahoma Medical Marijuana Dispensaries You Should Know

By Faai Steuer on Aug 31, 2019 12:00:00 AM

Since its launch in October 2018, the medical cannabis market and the number of Oklahoma medical marijuana dispensaries have skyrocketed. Total sales topped $23 million in May alone, and patient numbers continue to grow by the day.

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12 Must See Cannabis Retailers in Ontario

By Faai Steuer on Jul 31, 2019 12:00:00 AM

Ontario is set to get 50 more stores this fall. Of the 50 new stores, 42 will be allocated by lottery and eight will be available for stores on First Nations reserves. Lucky winners of Ontario’s last cannabis license lottery are beginning to open up shop. We’re happy to see 20 out of …

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The Best Cities to Open a Retail Cannabis Shop in Canada

By Faai Steuer on Jul 2, 2019 12:00:00 AM

Canada’s recreational cannabis industry has been in operation for a little more than a year, and it’s already seen explosive growth. Even, Ontario saw cannabis sales more than double in April on the back of new store openings. Canada's retailers can barely keep up with the high number …

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How Much It Costs to Open a Cannabis Dispensary in Missouri

By Faai Steuer on Jun 18, 2019 12:00:00 AM

Cannabis dispensaries are like any retail business, only they come with a host of added costs related to licensing and meeting regulations. With the rise of the medical marijuana industry in Missouri, there are many new business opportunities, but licensing, control measures, and othe …

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4 Things You’ll Learn When You Attend Cova’s Seminars in Michigan & Missouri

By Faai Steuer on Jun 4, 2019 12:00:00 AM

When a new cannabis market opens like Missouri and Michigan, there’s always a mix of excitement and trepidation for entrepreneurs. The complex legalities of any cannabis market can feel intimidating and, as a result, many people interested in opening a dispensary never make it past th …

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Dispensary Marketing Manager Job Description: 5 Critical Functions

By Faai Steuer on May 30, 2019 12:00:00 AM

Just like any other retail business, marketing plays a major role in the success of your cannabis dispensary. Having a well-researched marketing strategy and executing targeted advertising campaigns can help drive business to your store and boost your bottom line.

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Topics: HR & Budtending

Cannabis Recall Procedures in Canada

By Faai Steuer on May 28, 2019 12:00:00 AM

Even the most careful cannabis supplier can have a bad day. Perhaps a piece of equipment malfunctions or a batch is mislabeled. In these situations, what are the cannabis recall procedures in Canada for Licensed Producers and retailers?

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Topics: Operations Canada

10 Must-Ask Interview Questions for a Cannabis Retail Marketing Manager

By Faai Steuer on May 23, 2019 12:00:00 AM

As the landscape of licensed cannabis retailers continues to expand across North America, dispensary owners increasingly need to dedicate time, energy, and resources toward marketing in order to stand out from the crowd. But raising brand awareness and increasing store traffic is a fu …

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