Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

5 Easy Ways to Grow Your Dispensary with Digital Signage

By Faai Steuer on Jul 28, 2017 12:00:00 AM

One of the biggest retail trends right now is to focus on the in-store experience, and that is no different for marijuana dispensaries. Today, the goal is to create a sense of community and personalized service allowing customers to interact with your budtenders and products, fully im …

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How a Cannabis POS System Can Help Your Dispensary

By Faai Steuer on Jul 12, 2017 12:00:00 AM

It’s fair to say that most businesses will have a higher rate of success when they utilize tools designed with their industry in mind. Running a cannabis dispensary is no different, in that many aspects of your shop can benefit from the marijuana specific software available.

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Topics: Operations

How to Get a Budtender Job: 5 Crucial Application Inclusions

By Faai Steuer on Jun 28, 2017 12:00:00 AM

Trying to get a job in today’s economy is challenging enough, but trying to get hired in a niche industry can be an even taller task. When it comes to trying to get hired as a budtender, you might be surprised that it takes a little more preparation than your typical retail endeavor.

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Topics: HR & Budtending

5 Low-Cost Strategies to Market Your Cannabis Dispensaries

By Faai Steuer on Jun 9, 2017 12:00:00 AM

You’ve weathered the cannabis application process, received your permits, paid the fees and can finally see the light at the end of the tunnel. Soon you’ll be open for business and ready to introduce your new dispensary to the world. If you're smart, you have a catchy name, logo, and …

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Topics: Marketing

Hiring Budtenders: How to Weed Out the Good From the Bad

By Faai Steuer on May 31, 2017 12:00:00 AM

There’s an old saying that says, a company is only as good as its people, and that seems to ring true whether you’re serving fast food or selling cars. Established industries know that they can’t afford to have staff members that can’t perform well, so how important must it be in a bu …

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Topics: HR & Budtending

11 Budtender Interview Questions Dispensaries Should Ask

By Faai Steuer on May 26, 2017 12:00:00 AM

A trustworthy and dependable set of dispensary staff is crucial for the success of any business, and the cannabis industry is no exception. While your profitability can come from other aspects of your dispensary, like a time-saving dispensary POS or an awesome marketing strategy, your …

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Topics: HR & Budtending

How to Stand Out at Your Dispensary on 420

By Faai Steuer on Apr 19, 2017 12:00:00 AM

4/20 is all about breaking through the noise. Lots of people, activity, and anticipation naturally means a ton of competition to get noticed. But you don’t need to spend thousands to play in this park. Dispensary customers aren’t looking for champagne and a red carpet – all they want …

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Topics: Marketing

How to Improve Cannabis Product Photography at Your Dispensary

By Faai Steuer on Apr 14, 2017 12:00:00 AM

Let’s face it – we live in a world that’s dominated by imagery, and anything less than stellar will fall by the wayside pretty quickly. Why is this important to you? Because what you put out in the world is an aesthetic representation of your brand. No matter how great your product is …

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Topics: Marketing

Generational Cannabis Marketing: Tips to Reach Baby Boomers

By Faai Steuer on Apr 11, 2017 12:00:00 AM

As a dispensary owner, you cater to a variety of customers all with varying needs and reasons for using marijuana. Some may use it recreationally while others like the baby boomer generation who enjoyed that occasional pre-roll in their 20s are now turning to cannabis as a way to alle …

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Topics: Marketing

Innovative Funding Solutions for Cannabis Dispensaries

By Faai Steuer on Mar 29, 2017 12:00:00 AM

Since its inception, funding and banking have been the biggest logistical problems surrounding the legal marijuana industry in the U.S. In a nutshell, for marijuana entrepreneurs, gaining business funding for their endeavors is painstakingly difficult compared to those in other sector …

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Topics: Operations