4 Steps to Profitable Cannabis Retail Promotions
By Faai Steuer on Nov 6, 2017 12:00:00 AM
Running a cannabis retail store is, in many respects, just like running any other retail operation. For instance: despite the fact that you can’t advertise your shop in many traditional ways, you can still offer in-store promotions, specials, deals and discounts to help keep your cust …
Cannabis Dispensary Loyalty Programs 101
By Faai Steuer on Sep 5, 2017 12:00:00 AM
As more cannabis dispensaries open, it becomes increasingly difficult to stand out. Competition is inevitable. If your cannabis retail operation wants to make it in the long run, you have to provide customers with exceptional experiences.
5 Instagram Brand-Building Tools for Cannabis Retailers
By Faai Steuer on Aug 30, 2017 12:00:00 AM
Is your cannabis retail brand reaching fans on Instagram? Instagram currently boasts around 700 million monthly active users. In fact, it has become one of the most popular social networks worldwide. One report revealed Instagram has the highest engagement rates between customers and …
Marketing Your Cannabis Retail Operation in Washington
By Faai Steuer on Aug 21, 2017 12:00:00 AM
Marketing for any business can be a challenge, but in the cannabis industry, specific rules and regulations can sometimes make that job even more difficult. In Washington, advertising your cannabis retail operation requires you to abide by very narrow guidelines about your signage, me …
3 Reasons to Invest in Touchscreen Menus at Your Dispensary
By Faai Steuer on Aug 14, 2017 12:00:00 AM
Dispensary owners have one of the most challenging and time-consuming jobs: staying profitable, looking after their staff, preventing theft, remaining compliant; the list goes on and on. And over time, it can become quite difficult keeping a pulse on the day-to-day: clutter might buil …
5 Low-Cost Strategies to Market Your Cannabis Dispensaries
By Faai Steuer on Jun 9, 2017 12:00:00 AM
You’ve weathered the cannabis application process, received your permits, paid the fees and can finally see the light at the end of the tunnel. Soon you’ll be open for business and ready to introduce your new dispensary to the world. If you're smart, you have a catchy name, logo, and …
5 Creative Cannabis Dispensary Promotions for 4/20
By Gary Cohen on Apr 23, 2017 12:00:00 AM
Now that the festivities are coming to a close, it’s time to look back at the creative promotions and celebrations held at cannabis dispensaries across the country. As I’d thought, there was a lot of action this week, but many dispensaries stood out among the rest and exceeded my 4/20 …
How to Stand Out at Your Dispensary on 420
By Faai Steuer on Apr 19, 2017 12:00:00 AM
4/20 is all about breaking through the noise. Lots of people, activity, and anticipation naturally means a ton of competition to get noticed. But you don’t need to spend thousands to play in this park. Dispensary customers aren’t looking for champagne and a red carpet – all they want …
How to Improve Cannabis Product Photography at Your Dispensary
By Faai Steuer on Apr 14, 2017 12:00:00 AM
Let’s face it – we live in a world that’s dominated by imagery, and anything less than stellar will fall by the wayside pretty quickly. Why is this important to you? Because what you put out in the world is an aesthetic representation of your brand. No matter how great your product is …
Generational Cannabis Marketing: Tips to Reach Baby Boomers
By Faai Steuer on Apr 11, 2017 12:00:00 AM
As a dispensary owner, you cater to a variety of customers all with varying needs and reasons for using marijuana. Some may use it recreationally while others like the baby boomer generation who enjoyed that occasional pre-roll in their 20s are now turning to cannabis as a way to alle …