5 Ways to Make Your Cannabis Retail Pop-Up Shop A Success
By Faai Steuer on Feb 19, 2019 12:00:00 AM
Over the last two decades, pop-up shops have emerged as one of the most effective ways for traditional retailers to reach customers and boost sales. Whether up for a weekend or a few months, the pop-up shop’s temporary nature gives retailers the opportunity to quickly sell product and …
8 Canadian Cannabis Retailers You Must Visit in Saskatchewan
By Faai Steuer on Feb 12, 2019 12:00:00 AM
Whether you’re local to Saskatchewan or just passing through, it would be a shame to miss out on the bustling legal cannabis scene that’s growing throughout the province.
4 Ways To Market Your Dispensary in California
By Faai Steuer on Jan 22, 2019 12:00:00 AM
Last year was officially California’s first as a recreational cannabis state, and also one of its most volatile under legalization. The Golden State’s transition from medical to adult-use marijuana resulted in $2.5 Billion in legal sales last year, marking a reported decrease from 201 …
5 Actionable Cannabis Retail Tips to Triple Your Profit in the Holiday Season
By Faai Steuer on Dec 13, 2018 12:00:00 AM
In 2017 cannabis sales the day before Thanksgiving increased so dramatically that Green Wednesday is now the second biggest holiday in the industry after 4/20. Not only that, but sales reportedly remain strong through Christmas into New Year’s Day, with customers typically buying more …
Cannabis Marketing and Advertising Restrictions in Canada
By Faai Steuer on Dec 5, 2018 12:00:00 AM
Canada’s kickoff of adult-use cannabis became official this past October, now all eyes are on the nation as its newly legal industry dominates headlines around the world. For cannabis retail business owners in Canada however, trying to navigate a broader consumer market while also adh …
How to Attract Tourists to Your Canadian Retail Cannabis Store
By Faai Steuer on Oct 16, 2018 12:00:00 AM
Tourism is on the rise in Canada. 2017 was a landmark year with nearly 21 million visitors making the trip, breaking the 2002 record of 20.1 million. And now that non-medical cannabis is legal in Canada, it’s likely many tourists will recreationally indulge during their stay. Cannabis …
Identify Your Cannabis Retail Target Audience in Washington
By Faai Steuer on Feb 15, 2018 12:00:00 AM
When implemented correctly, a cannabis dispensary marketing plan can be the key to business success. However, in Washington operators are restricted from taking advantage of traditional advertising channels like radio and print.
Facebook and Your Cannabis Dispensary Marketing Plan
By Faai Steuer on Feb 13, 2018 12:00:00 AM
Today, some form of cannabis is legal in more than half of the United States. But due to the plant’s Schedule 1 status, promoting a cannabis dispensary on social networking channels like Facebook can have unexpected, and somewhat arbitrary consequences. Despite the headache, some cann …
Using Market Segmentation to Boost Your California Dispensary
By Faai Steuer on Feb 1, 2018 12:00:00 AM
If you own a dispensary in California, you’ve probably spent a lot of time reviewing and revising your cannabis dispensary marketing strategy to meet the new customer demand. While studying recent trends to determine product selection and inventory at your dispensary is an important s …
How to Advertise a Cannabis Dispensary in California
By Faai Steuer on Dec 11, 2017 12:00:00 AM
With the medical usage of cannabis in full swing, and adult recreational sales scheduled to begin in a matter of weeks, California cannabis retailers are struggling with the challenge of how to advertise a cannabis dispensary effectively. In an effort to dissuade children from cannabi …