4 Ways to Market Your Cannabis Dispensary Online
By Faai Steuer on Sep 10, 2020 12:00:00 AM
Today more than ever, the business of cannabis continues to become more popular and saturated and therefore, more competitive. This is made more complex with the current state of business and the economy - social media and digital channels were once supplemental to your physical and t …
How to Market & Sell Cannabis Gift Cards
By Faai Steuer on Aug 28, 2020 12:00:00 AM
Sometimes, the best gift is the gift of choice. After all, cannabis products can be daunting to shop for in a gift-giving context. With everyone having their own specific tastes and looking for different effects in their cannabis experience, it’s easy to get lost in an endless sea of …
7 Tips to Drive Retail Traffic to Your Cannabis Store Grand Opening
By Faai Steuer on Aug 19, 2020 12:00:00 AM
Retailers have long known that a grand opening event can be an incredibly effective way of boosting their retail traffic.Cannabis retailers, though, face a number of challenges when it comes to organizing events like these: they can’t give away free cannabis, and in some jurisdictions …
12 Inspiring Cannabis Retail Instagram Accounts to Follow
By Faai Steuer on May 6, 2020 12:00:00 AM
Instagram has exploded as an essential social media tool that can help you promote your brand and keep you connected to companies that offer the latest tech trends and industry insights your business needs to stay fresh.
5 Cannabis Retail Loyalty Programs for Maximum Customer Retention
By Faai Steuer on Jan 30, 2020 12:00:00 AM
It’s no secret that in business, it always costs less to keep an existing customer than to acquire a new one. For retailers, one of the best ways to improve customer retention and extend customer lifetime value to your company is with a loyalty program — and the same holds true for ca …
5 Marketing Tips to Make Your Cannabis Retail Store Stand Out
By Faai Steuer on Oct 2, 2019 12:00:00 AM
With the dispensary scene growing bigger and more competitive by the day, it’s more important than ever to create a unique cannabis retail experience that inspires and delights new customers — and ultimately keeps them coming back for more. In fact, the bigger the industry grows, it’s …
10 Must-Ask Interview Questions for a Cannabis Retail Marketing Manager
By Faai Steuer on May 23, 2019 12:00:00 AM
As the landscape of licensed cannabis retailers continues to expand across North America, dispensary owners increasingly need to dedicate time, energy, and resources toward marketing in order to stand out from the crowd. But raising brand awareness and increasing store traffic is a fu …
Beyond Demographics: Cannabis Consumer Segmentation Best Practices and Tips
By Faai Steuer on Mar 26, 2019 12:00:00 AM
When it comes to cannabis retail marketing, dispensary owners can apply many of the same proven principles and strategies employed in traditional retail.
How to Create an Unforgettable Cannabis Retail Experience at Every Touchpoint
By Faai Steuer on Mar 12, 2019 12:00:00 AM
As the cannabis retail space continues to mature, it’s no longer enough to simply hang a dispensary sign and hope for the best. If you want your venture to truly thrive, you’re going to have to make your store stand out.
12 California Dispensaries That Are Redefining Cannabis Retail
By Faai Steuer on Mar 6, 2019 12:00:00 AM
Even though adult-use has only been in effect since 2018, cannabis retail in California has already started changing the game. Not only do retail owners in the Golden State have to maintain cannabis compliance in a regulatory market that is still evolving. Retailers are also using the …