Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Holiday Marketing & Sales Tips for Your Best December Ever

By Faai Steuer on Nov 19, 2025 12:00:00 AM

Retail’s busiest month of the year is right around the corner – and for cannabis dispensaries, it’s time to start prepping to make the most of the December sales rush. Between gift-giving, self-care purchases, and seasonal celebration, the average dispensary sees noticeable spikes in …

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Insiders Guide to the Hottest Can’t-Miss MJBizCon 2025 After Parties

By Faai Steuer on Nov 14, 2025 12:00:00 AM

MJBizCon is more than just the world’s premier cannabis business conference. It’s a place where connections are forged, deals are made, and the industry’s future is shaped – and 2025 promises to be the biggest year yet. But when the expo floor closes each night, a whole different leve …

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Most Popular Cannabis Products Every Dispensary Should Stock

By Faai Steuer on Nov 4, 2025 12:00:00 AM

If you’ve been in the cannabis retail game for a while, you know flower has long reigned supreme. But with more legal markets opening and new, more diverse consumers coming to the table, different cannabis product categories are quickly gaining market share. As a dispensary operator, …

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Texas Hemp Laws 2025: CBD License & Retailer Compliance

By Faai Steuer on Oct 22, 2025 12:00:00 AM

Hemp-derived products have operated under relatively light governmental oversight in Texas. But on September 10th, 2025, Governor Greg Abbott signed Executive Order GA-56 – and it’s ushering in a whole new era of compliance that retailers need to prepare for. The governor’s order enac …

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Minnesota Hemp Licensing & Registration Changes 2025: A Guide for CBD & Hemp Retailers

By Faai Steuer on Sep 9, 2025 12:00:00 AM

With Minnesota’s new cannabis regulations taking effect in 2025, CBD and hemp retailers are facing major licensing and compliance changes. Whether you sell hemp-derived products in your convenience store or run a full CBD wellness shop, you’re going to need to take action to remain co …

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Best Cannabis Website Design Examples for Dispensaries (2025)

By Faai Steuer on Aug 22, 2025 12:00:00 AM

Did you know that your cannabis dispensary website is often the first place potential customers interact with your brand? It’s true – but in 2025, your website is much more than just a digital brochure. Your site is a storefront, marketing engine, compliance assistant, and customer ex …

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Cannabis Dispensary Merchandising: Visual Strategy & Displays

By Faai Steuer on Jul 18, 2025 12:00:00 AM

In today’s competitive cannabis retail landscape, it’s not enough to just throw a few items on a shelf and open your door to customers. To maximize your shop’s potential, you need to embrace dispensary merchandising – the art and science of presenting products in a way that enhances t …

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Topics: Cannabis Retail

CBD Marketing Strategies for Growth & Compliance

By Faai Steuer on Jul 2, 2025 12:00:00 AM

As the CBD industry continues its explosive growth, CBD brands are facing stiffer competition and need to differentiate themselves in a crowded marketplace. But just like their cannabis counterparts, CBD businesses are having to navigate complex marketing regulations and advertising r …

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Retail Cannabis Loss Prevention: Manage Shrink & Risk

By Faai Steuer on Jun 26, 2025 12:00:00 AM

As one of the fastest growing sectors on the planet, the cannabis industry in the U.S. alone is expected to reach nearly $45 billion this year. Worldwide, the cannabis market is projected to grow to more than $444 billion over the next decade. But with big opportunity comes big risk – …

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Topics: Cannabis Retail

420 Cannabis Retail Sales 2025 Infographic: How the Holiday Long Weekend Impacted 420

By Faai Steuer on Apr 23, 2025 12:00:00 AM

420 2025 is officially in the books – and in keeping with Cova tradition, we’re breaking down the retail stats and figures from the cannabis industry’s most anticipated sales day of the year. —and this year we’ve both expanded and gone deeper with our analysis.

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