Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Cannabis Customer Retention Strategies for Dispensaries

By Faai Steuer on May 22, 2026 12:00:00 AM

If you’re a dispensary operator in a mature cannabis market, you already know how tough customer acquisition is. Digital ad restrictions, limited broadcast options, and high CPCs on compliant platforms make every new customer expensive to earn. What's less discussed is cannabis custom …

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How to Compete Without Discounting in a Competitive Cannabis Market

By Faai Steuer on May 7, 2026 12:00:00 AM

The cannabis retail market is maturing faster than many operators expected. More dispensaries are competing for the same customers, product assortments are starting to look alike, and consumers have more information and more options than ever before. While the instinct to discount is …

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420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal

By Faai Steuer on Apr 23, 2026 12:00:00 AM

420 2026 landed on a Monday – and that might make it one of the most useful data points in years.

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Cannabis Tracking Labels Explained: RFID, Package IDs, and Metrc Retail ID

By Faai Steuer on Apr 10, 2026 12:00:00 AM

Cannabis tracking labels are primarily an upstream function. Whether it’s an RFID tag, package ID, or Metrc Retail ID, suppliers and distributors apply the label before product ever reaches your dispensary. Your retail team’s job is receiving, scanning, and reconciling against the tra …

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Cannabis Product Trends 2026: Seasonal Sales Trends by Category

By Faai Steuer on Apr 6, 2026 12:00:00 AM

Most dispensaries track which products sell best, but too many don’t track when those products sell best. That’s a problem, because missing seasonal peaks can tie up capital and leave revenue on the table.

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AI Budtenders in Cannabis Retail | Dispensary Guide

By Faai Steuer on Apr 1, 2026 12:00:00 AM

Dispensary menus have gotten complicated. A typical modern cannabis retailer carries dozens of flower strains, multiple concentrate formats, and a range of edibles, topicals, and accessories. Online shoppers face that entire catalog with no budtender in sight and, too often, no idea w …

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Email and SMS Marketing Strategies for 4/20 2026

By Faai Steuer on Mar 19, 2026 12:00:00 AM

Cannabis email and SMS marketing is one of the most underutilized avenues of growth for cannabis retailers. Despite the huge success other sectors see through email and SMS, cannabis companies rarely seem to take advantage, especially on days it matters the most.

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Dispensary SMS Marketing: Laws, Software & Compliance

By Faai Steuer on Mar 5, 2026 12:00:00 AM

Text messaging has become one of the primary ways for cannabis dispensaries to reach customers. Emails can get buried, and social media posts can get suppressed – but an SMS lands on a screen that almost everyone checks within minutes. As convenient as it is, though, dispensary SMS ma …

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How to Choose the Best Hemp THC POS System in Minnesota

By Faai Steuer on Jan 26, 2026 12:00:00 AM

Minnesota’s hemp-derived THC market is evolving quickly, and retailers now have the option to convert their existing registrations into a permanent lower-potency hemp edible retailer (LPHE-R) license. With that shift comes a growing need for technology that can support compliant, reli …

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The Best POS Systems for Texas Hemp THC & CBD Stores

By Faai Steuer on Nov 30, 2025 12:00:00 AM

They say everything’s bigger in Texas – and while the state’s hemp THC market is quickly gaining ground, there are still plenty of regulatory and operational challenges for retailers to contend with. That’s where a hemp and THC-specific point-of-sale (POS) system comes into play.

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