Faai Steuer
Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.
What All You Need to Know to Insure Your Dispensary Business
By Faai Steuer on Apr 18, 2023 12:00:00 AM
As the number of legal cannabis consumers and the cannabis industry grow, it will become increasingly challenging for dispensaries to limit their risk exposure. We all are aware of the fact that cannabis businesses face several challenges. Some top ones include remaining compliant to …
How Cova eComm Streamlines Online Cannabis Sales for Bud Bar
By Faai Steuer on Apr 4, 2023 12:00:00 AM
Bud Bar dispensary has been using Cova POS across all 4 locations in Alberta since the beginning, but the team had experimented with various cannabis eCommerce software solutions before switching to Cova eComm. Bud Bar Cannabis’ founder and CEO, Justin Woo, used Dutchie as their eComm …
How to Optimize Your Cannabis Website for Product-Related Keywords
By Faai Steuer on Mar 27, 2023 12:00:00 AM
As purchasing cannabis products online becomes more common, dispensaries must optimize their cannabis eCommerce websites for product-related keywords to increase visibility, drive traffic, and increase sales. Product-based SEO, which optimizes product pages on the website, is a better …
How to Promote Cannabis Products on Twitter with Paid Ads
By Faai Steuer on Mar 20, 2023 12:00:00 AM
Social media is an essential part of cannabis marketing, and Twitter has recently allowed cannabis advertising on its platform. As a result, cannabis dispensaries can now use Twitter to create ads and increase outreach, attract new customers, and grow sales. However, when it comes to …
Why Mississippi Dispensary POS Must Be Integrated With MSPMP
By Faai Steuer on Mar 1, 2023 12:00:00 AM
The Mississippi Prescription Monitoring Program (MSPMP) is an electronic database that collects information on controlled substance prescriptions filled within the state. It is a crucial tool in ensuring patient safety. Dispensaries in Mississippi are advised to use a cannabis POS sys …
How to Prepare your Missouri Dispensary for Recreational Cannabis Sales
By Faai Steuer on Feb 6, 2023 12:00:00 AM
As Missouri begins to allow the sale of adult-use cannabis, dispensary owners face the challenge of preparing their businesses for the influx of new customers. From updating technology to ensuring compliance with new cannabis regulations, there is a lot to consider in this exciting ti …
Pharmacists and Women-Owned Dispensary Powered by Cova Launches in NJ
By Faai Steuer on Feb 1, 2023 12:00:00 AM
With adult-use cannabis sales in New Jersey crossing $100 million and medical marijuana touching $65 million in the second quarter of 2022, the garden state is leading the way for the growth of the legal cannabis industry in the North-East United States. And with social equity reforms …
Cova Powers BC’s Farmgate Cannabis Store on Indigenous Land
By Faai Steuer on Jan 24, 2023 12:00:00 AM
With craft cannabis taking off big in Canada last year, British Colombia launched farmgate cannabis sales in late 2022 by allowing federally-approved producers to sell retail cannabis at stores located at their cultivation sites. However, through a special agreement with the province …
How Advanced Cannabis Software and POS Increase Retail Sales
By Faai Steuer on Jan 18, 2023 12:00:00 AM
All cannabis retail businesses want to be successful, have regular customers who keep returning for our products and services, and have revenue that keeps increasing. But how do you do that? What’s the best way to ease all the difficulties of running a dispensary and improve your serv …
Cannabis Payment Alternatives to Cashless ATMs for Dispensaries
By Faai Steuer on Jan 12, 2023 12:00:00 AM
Cannabis has always primarily been a cash-based business due to its federal status. However, cashless ATMs have proven to be an excellent alternative for dispensaries to accept and process electronic payments over the past few years. But with the recent crackdown on cashless ATMs for …
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