Faai Steuer

Faai Steuer is VP of marketing at Cova Software, the fastest growing cannabis retail POS in North America. An entrepreneur at heart, she has a passion for growing startups and building brands. With 20 years of marketing experience in CPG and retail tech, she lends her knowledge and best practices to help cannabis entrepreneurs in the US and Canada open their first store and grow their business through vital thought leader content. Faai oversees the strategies and executions of Cova public relations, content marketing, social media, events, and campaigns.

Posts by Faai Steuer

Tips for Effectively Managing Cannabis Dispensary Inventory

By Faai Steuer on Jan 9, 2023 12:00:00 AM

Since you're on this page, you're probably thinking about how to open a dispensary, or you already run a cannabis dispensary and want to streamline your inventory management. Either way, this is the right place for you.

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How to Write a Cannabis Business Plan: A Step-by-Step Guide

By Faai Steuer on Jan 4, 2023 12:00:00 AM

Legal cannabis business sales reached $33 billion at the end of 2022. These outstanding statistics are drawing more individuals into the cannabis industry to start their very own dispensaries as more states in the US legalize recreational marijuana.

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8 Reasons Why Your Cannabis Business Needs a Dispensary POS

By Faai Steuer on Dec 26, 2022 12:00:00 AM

With the continued legalization of the recreational and medical use of cannabis, the industry has been flourishing significantly, drawing more people to this market. But of course, managing a dispensary business is not easy. Let's say you've overcome every obstacle, sorted out all the …

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How Technology Influences Cannabis Retail and Dispensaries

By Faai Steuer on Dec 20, 2022 12:00:00 AM

In the last few decades, the advancements in the world of technology have been concurrent with the expansion of the cannabis market, and this is not just a random coincidence. Technology can help growers manage climate control systems and provide dispensaries with a more efficient way …

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18 Critical Tips for Launching a Cannabis eCommerce Store

By Faai Steuer on Dec 15, 2022 12:00:00 AM

Launching a cannabis eCommerce store is a bold but wise move. It is an extension of your retail business into the online marketplace, which requires listing your dispensary inventory and merchandise on your company website. The platform allows customers to browse your products and pur …

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How to Maximize Cannabis Retail Sales During the Holiday Season

By Faai Steuer on Dec 12, 2022 12:00:00 AM

The holiday season is here, and after over 2 years of lockdowns and whatnot, people are looking forward to being outdoors and making the most of the festivities in 2022. But is your cannabis dispensary prepared for the holiday rush? Holidays like Thanksgiving and Christmas are equally …

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Congratulations to New York Cannabis Retail CAURD License Winners

By Faai Steuer on Nov 25, 2022 12:00:00 AM

Just a few days before the Thanksgiving holiday in November 2022, New York’s Office of Cannabis Management announced the approval of 36 CAURD licenses, giving New Yorkers more reasons to rejoice. More recently, New York's OCM awarded 99 new Conditional Adult-Use Retail Dispensary lice …

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How to Promote Cannabis Edibles at Your Dispensary

By Faai Steuer on Nov 6, 2022 12:00:00 AM

Recreational cannabis edibles are becoming more accepted by society with each passing day. More and more people are curious about trying cannabis-infused foods. Local dispensaries all over the US have opted to sell such products to meet customer demand.

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The Best After-Parties to Attend at MJBizCon 2022

By Faai Steuer on Nov 1, 2022 12:00:00 AM

The sin city is ready to party with just over two weeks to go for the marijuana industry’s biggest event. Of course, what happens in Vegas stays in Vegas. But with so many occasions to attend and only a few days at your disposal, you must also be strategic about having fun. If you've …

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How to Nurture Dispensary Brand Ambassadors with Freebies

By Faai Steuer on Oct 24, 2022 12:00:00 AM

Giving your consumers something tangible to take home from your dispensary is a terrific way to encourage repeat business, increase customer lifetime value, and attract clients who will go above and beyond to become brand ambassadors. In this blog post, you’ll find some of our favorit …

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