If you’ve ever wondered how some dispensaries manage to turn new visitors into raving fans, it’s not just luck or location - it’s the art of connecting every customer touchpoint, from your web storefront to your in-person counter chats. As a hemp or cannabis retailer, you know customers demand more than just convenience; they expect a shopping journey that’s smooth as silk, no matter where it starts or ends. Here at Cova, we've helped countless dispensaries fine-tune their online and in-store harmony, creating experiences that keep customers coming back.
Gone are the days when dispensaries could get by as simple walk-in shops. Today, you’re running a dynamic business that straddles digital and physical worlds. And the fast pace of this industry means that if you don’t offer an integrated, consistent experience, customers will notice. The top performers in our field focus on:
Bridging these worlds doesn’t just make your dispensary stand out - it builds loyalty where it counts.
You’ve probably seen it: your regulars want the buying process to fit their busy lives. Based on what we hear and see in the trenches, here’s what your shoppers truly want:
There’s a reason why the Buy Online, Pick Up In Store (BOPIS) trend has surged by 195% recently: shoppers can tailor their interaction how they want, and dispensaries like yours can offer exactly what they need - on their terms.
The blend of "phygital" (yep, physical mixed with digital) isn’t just industry-speak. It’s what’s working. Customers browse your online menu at home, then dash in for a curbside pickup or pop by for a quick chat. The result? A mix of fast tech and genuine human help - and that’s something you can’t fake.
Without real-time tech, it’s impossible to run a true omnichannel shop. Your cannabis POS has to work hand-in-hand with your digital menu, inventory system, and compliance rules. When they all connect, you get smooth transitions from online orders to in-store pick-up, plus data to help you make smart moves. The folks at Cure8.Tech break it down nicely - integrated technology elevates both sales and the customer experience.
But remember: even the slickest tech won’t replace authentic interaction. The real trick is making technology an invisible helper, so your staff can focus on what they do best - guiding and delighting shoppers.
No other industry leans on education quite like cannabis. First-timers and frequent users alike count on your budtenders for friendly, trustworthy advice. But your website, chat, and e-commerce have to offer the same expert guidance too. Cannabis Business Times points to the need for digital journeys that answer common questions with clear, accurate details - think FAQs, chat widgets, or even video tips. You don’t want your customer feeling lost just because they clicked rather than called in.
The next wave of cannabis retail is crashing in: expect mobile apps, video consultations, and creative store layouts that blur the line between digital and in-store. But, don’t stress - these tools won’t replace your team’s warmth. Instead, they’ll give you more ways to connect, serve, and delight your shoppers, even if they’re chilling on the couch halfway accross town.
Our team at Cova is obsessed with helping retailers like you build seamless operations. We combine a solid e-commerce suite with our trusted POS - so real-time menu updates, inventory accuracy, and lightning-fast BOPIS are the norm. Plus, our analytics dig deep, helping you see what’s working and where to tweak for bigger wins. Curious about real-life stories? Check out our customer stories to hear how retailers have transformed their workflows. Ready to take your next step? Let's start your consultation, no strings attached.
You don’t have to be a tech wizard to give your customers a seamless shop. Focus on the basics - consistent service, smart tech, and genuine connection. If you’re ready to see what true omnichannel could mean for your business, reach out to Cova for a friendly chat. We’re here to help you blend online ease with in-store charm, future-proof your business, and maybe even have some fun along the way.