How to Prepare for MJBizCon 2022: Guide by Cova
By Faai Steuer on Oct 16, 2022 12:00:00 AM
The countdown to MJBizCon 2022 has begun. With less than a month to go for the legal cannabis industry’s largest tradeshow and networking event, we can hardly wait to be in Vegas from November 15 to 18, 2022. The cannabis industry is growing fast. As more states in the US legalize rec …
How to Create an Effective Cannabis Retail Marketing Strategy
By Faai Steuer on Oct 11, 2022 12:00:00 AM
The cannabis industry is changing rapidly, and with more states in the US jumping on the legalization bandwagon, there has never been a more exciting time to launch a cannabis retail business. However, with strict regulations and scrutiny surrounding this industry, dispensary owners h …
Print Marketing Materials for Cannabis Retail Business
By Faai Steuer on Sep 28, 2022 12:00:00 AM
Marketing is a key component of any business, and it’s important to get it right from the start. Although digital marketing has taken the world by storm, print marketing is still a powerful and valuable tool - especially for newer businesses. Print marketing is an invaluable tool for …
Choosing the Right Dispensary Design Layout for Cannabis Retail
By Faai Steuer on Sep 21, 2022 12:00:00 AM
Your cannabis retail store design significantly impacts how your customers perceive the dispensary brand and shopping experience. Technology is undoubtedly facilitating and influencing the retail experience immensely these days, and consumers seek the same elevated experience while bu …
How to Hire and Train Rockstar Budtenders
By Faai Steuer on Sep 14, 2022 12:00:00 AM
Budtenders are the most valuable employees at a cannabis retail store. They educate the customer, build relationships that inspire loyalty, and guide cannabis consumers to the most suitable products for an elevated experience. Encouraging budtenders to improve performance is critical …
California Dispensary opens Consumption Lounge Powered by Cova
By Faai Steuer on Sep 7, 2022 12:00:00 AM
Cannabis consumption lounges have been quite the rave recently. Some weed lounges in California and Illinois have been around for a while, but people could only smoke there while consuming regular food or coffee. However, many municipalities in California recently approved licenses fo …
4 Cannabis Retail Data Questions Answered by AI-Powered Analytics
By Faai Steuer on Sep 5, 2022 12:00:00 AM
Operating a successful cannabis retail business with sustainable growth is almost impossible without leveraging in-depth dispensary data analytics. Cova Software infuses AI technology to deliver comprehensive and advanced reports that let cannabis retailers gain actionable insights, t …
Industry Roundup with Gary Cohen, Cova's CEO
By Gary Cohen on Aug 31, 2022 12:00:00 AM
Most dispensaries have seen a wild ride over the past year. We were lucky to be deemed an “essential industry” during the worst of Covid and allowed to reopen. As a result, there was a “Covid Surge” during 2020-21 in cannabis sales went up a lot as people were locked down and/or had v …
Top Dispensary Receptionist Interview Questions You Should Ask
By Faai Steuer on Aug 25, 2022 12:00:00 AM
As per recent news, dispensary staff turnover has been hindering the cannabis industry. In these uncertain times, it’s imperative to hire the right dispensary employees and incorporate the best training and retention practices. We’ve written about how budtenders shape the customer exp …
How to Move From Conditional to Permanent Illinois Dispensary License
By Faai Steuer on Aug 19, 2022 12:00:00 AM
After over a year of delays, Illinois finally issued conditional adult-use dispensary licenses to 185 social equity applicants. However, the conditional license does not allow you to begin cannabis retail sales yet. In the 180 days of this conditional phase, you must follow a step-by- …