Cova-blog-2025 / Cannabis Industry

Cannabis Rescheduling to Schedule III: What Operators Must Know

By Jeff Cohen on May 29, 2026 12:00:00 AM

In the cannabis industry, federal movement can feel slow — until it suddenly matters. The recent legal shift toward cannabis rescheduling to Schedule III status is one of those moments.

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Cannabis Customer Retention Strategies for Dispensaries

By Faai Steuer on May 22, 2026 12:00:00 AM

If you’re a dispensary operator in a mature cannabis market, you already know how tough customer acquisition is. Digital ad restrictions, limited broadcast options, and high CPCs on compliant platforms make every new customer expensive to earn. What's less discussed is cannabis custom …

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How to Compete Without Discounting in a Competitive Cannabis Market

By Faai Steuer on May 7, 2026 12:00:00 AM

The cannabis retail market is maturing faster than many operators expected. More dispensaries are competing for the same customers, product assortments are starting to look alike, and consumers have more information and more options than ever before. While the instinct to discount is …

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420 Cannabis Retail Sales 2026 Infographic: What a Monday 4/20 Tells Us About the Industry's New Normal

By Faai Steuer on Apr 23, 2026 12:00:00 AM

420 2026 landed on a Monday – and that might make it one of the most useful data points in years.

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Virginia Recreational Dispensaries: Timelines and Next Steps

By Dayna Van Buskirk on Apr 22, 2026 12:00:00 AM

Virginia is one of the largest untapped cannabis markets in the eastern United States. With nearly 8.9 million residents, legal possession since 2021, and a pre-existing illicit market estimated at $3 billion annually, the demand is there. What has been missing is the legal retail inf …

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AI Budtenders in Cannabis Retail | Dispensary Guide

By Faai Steuer on Apr 1, 2026 12:00:00 AM

Dispensary menus have gotten complicated. A typical modern cannabis retailer carries dozens of flower strains, multiple concentrate formats, and a range of edibles, topicals, and accessories. Online shoppers face that entire catalog with no budtender in sight and, too often, no idea w …

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Email and SMS Marketing Strategies for 4/20 2026

By Faai Steuer on Mar 19, 2026 12:00:00 AM

Cannabis email and SMS marketing is one of the most underutilized avenues of growth for cannabis retailers. Despite the huge success other sectors see through email and SMS, cannabis companies rarely seem to take advantage, especially on days it matters the most.

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How Role-Based Dispensary POS Permissions Keep Staff Compliant

By Aysha McDonald on Mar 16, 2026 12:00:00 AM

In cannabis retail, compliance depends on control. Every price override, inventory adjustment, refund, and void must be traceable, and regulators expect dispensaries to be able to prove that only authorized staff members can perform high-risk actions. When dispensary POS permissions a …

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Dispensary SMS Marketing: Laws, Software & Compliance

By Faai Steuer on Mar 5, 2026 12:00:00 AM

Text messaging has become one of the primary ways for cannabis dispensaries to reach customers. Emails can get buried, and social media posts can get suppressed – but an SMS lands on a screen that almost everyone checks within minutes. As convenient as it is, though, dispensary SMS ma …

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Switching Dispensary POS: How to Plan and Execute a Seamless POS Migration

By Aysha McDonald on Feb 24, 2026 12:00:00 AM

Switching dispensary POS systems is one of the most operationally sensitive decisions you can make as a cannabis retailer. Unlike most retail technology changes, a cannabis POS migration affects more than just transactions at the register; it touches inventory accuracy, compliance rep …

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