Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

Infographic: 420 Sales Numbers Show Record Highs in 2019

By Dayna Van Buskirk on Apr 24, 2019 12:00:00 AM

The past year has been huge for cannabis retail, and it’s all been leading to this day. The first 420 since Canada legalized cannabis. The first 420 in five years to fall on a weekend. We knew it would be huge, and the numbers did not disappoint. Once again, there were no major techni …

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Topics: Operations Cannabis Entrepreneurs Cannabis Industry Infographic Cannabis Retail 420 Sales 420

Customer Story: The Hunny Pot Cannabis Co. Sets the Bar for Cannabis Retail in Toronto

By Dayna Van Buskirk on Apr 18, 2019 12:00:00 AM

In any industry there are hoops to jump through to get a business off the ground. In cannabis retail, it seems like those hoops are constantly moving. And lit on fire. One wrong move, you get burned; you can easily lose a retail license that took incredible luck and determination to g …

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Topics: Customer Story

Customer Story: The Secret Strategy Behind Canada's Biggest Cannabis Retail Franchise

By Dayna Van Buskirk on Apr 17, 2019 12:00:00 AM

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Topics: Customer Story
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