Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

What is a Budtender? A Beginner's Guide to Becoming a Budtender

By Dayna Van Buskirk on Nov 10, 2023 12:00:00 AM

Budtenders are retailer associates who work in licensed cannabis dispensaries. Their job is to assist customers, whether they're new to cannabis consumption or seasoned enthusiasts. In today's competitive job market, securing a job in the burgeoning cannabis industry can be quite chal …

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Why the Right Cannabis Software Must Matter to You & Your Budtenders

By Dayna Van Buskirk on Sep 13, 2023 12:00:00 AM

The landscape of the licensed cannabis industry in the United States has undergone significant changes in recent years as multiple states push forward with legalization efforts. In light of these ever-evolving laws and regulations, dispensaries face the challenge of providing a seamle …

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Infographic:420 Sales Signal a Rebound with High Online Orders in 2021

By Dayna Van Buskirk on Apr 22, 2021 12:00:00 AM

As we return to a certain semblance of normal after over a year of pandemic restrictions, the resilient cannabis industry celebrated a successful yet restrained 420 in 2021, with almost a 10% increase in average store traffic over 4/20 in 2020. But with cannabis enthusiasts returning …

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How Cannabis Jacks Embraced a Low-Cost Operating Model to Boost the Bottom Line

By Dayna Van Buskirk on Aug 13, 2020 12:00:00 AM

The new wave of cannabis retail experiences has become synonymous with shiny white countertops, glowing white lights and regrettably, too many SKUs to count. While the intention is to show off the expansive menu and ultimate knowledge of brands, in reality this is overwhelming to a cu …

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Infographic:  420 Sales Numbers Reveal the Impact of Covid-19 on Cannabis Retail

By Dayna Van Buskirk on Apr 22, 2020 12:00:00 AM

This year was always going to be a 4/20 to remember. Prior to the global pandemic, that was for very different reasons. 2020 promised a whole month of 4/20, extended celebrations, and hopefully record sales. Things were looking good for cannabis retail.

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Congratulations to Missouri's Dispensary License Winners

By Dayna Van Buskirk on Jan 24, 2020 12:00:00 AM

Missouri’s DHSS has announced the winners of the state’s first 192 marijuana dispensary facility licenses. Thousands of applicants competed for these approvals. Congratulations to the winners, and to Missouri for this step toward a successful cannabis industry.

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Customer Story: The Green Room of California on Why They Came Back to Cova

By Dayna Van Buskirk on Nov 19, 2019 12:00:00 AM

For the staff at The Green Room, the summer of 2018 was a hectic time. The boutique, dual-purpose dispensary — nestled on the coast of California’s famed Mendocino County — was preparing for the launch of adult-use sales, and management knew it was time to upgrade to a cannabis-specif …

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Customer Story: Minerva Canna of Oklahoma Makes Big Strides in a Busy Market

By Dayna Van Buskirk on Oct 31, 2019 12:00:00 AM

In ancient mythology, Minerva was the Roman goddess of wisdom, medicine, commerce, the arts, and war. In modern day Oklahoma, Minerva Canna honors their inspiration’s association with medicine, offering cannabis as a natural alternative to help patients manage wellness.

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Topics: Customer Story

Congratulations to Ontario's Cannabis Retail Lottery Winners

By Dayna Van Buskirk on Aug 21, 2019 12:00:00 AM

The Alcohol and Gaming Commission of Ontario (AGCO) yesterday selected and today announced the winners of the second cannabis retail license lottery. These 42 retailers have been notified and will now have until August 28 to officially apply, submit fees, and demonstrate the have secu …

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How to Succeed in Oklahoma's Medical Cannabis Market

By Dayna Van Buskirk on May 16, 2019 12:00:00 AM

Voters in Oklahoma pushed forward a medical marijuana bill in June 2018. Thanks to business and patient-friendly Oklahoma marijuana regulations, a massive cannabis industry is building. For owners of cannabis dispensaries in Oklahoma, that means stiff competition. So how do you succee …

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