Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

New Brunswick: A Case Study in Canada’s Thriving Cannabis Industry

By Dayna Van Buskirk on Apr 3, 2025 12:00:00 AM

New Brunswick’s cannabis market has seen a tremendous transformation since legalization in 2018. Initially structured as a fully government-run model with Cannabis New Brunswick (CNB) as the sole retailer, the province has since shifted to a hybrid system that includes private retaile …

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Customer Spotlight: WestCanna’s Winding Retail Journey from Legacy to Legal

By Dayna Van Buskirk on Mar 21, 2025 12:00:00 AM

As a professional fighter, Ali Wasuk knows a thing or two about stress. The nagging aches and chronic inflammation that plague mixed martial arts fighters are what pushed Ali to try CBD a decade ago. As he recalls, the difference was night and day – and was one of the main catalysts t …

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Mastering Cannabis Dispensary SEO: 28 Actionable Tips to Boost Online Visibility

By Dayna Van Buskirk on Feb 6, 2025 12:00:00 AM

Cannabis retailers are in a tricky spot. On one hand, the cannabis industry is more mainstream than ever, and the customer base continues to grow by the day. On the other hand, restrictive advertising regulations mean you can’t market your dispensary in the same ways as a regular reta …

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Top Cannabis Consultants in the United States and Canada

By Dayna Van Buskirk on Jan 27, 2025 12:00:00 AM

If you’re new to the industry — or new to running a cannabis retail outfit — it can take years of careful planning and execution to build a successful cannabis business. But you can cut that time in half (or more) by seeking the help of a cannabis consultant. These industry veterans h …

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Customer Spotlight: How A Little Bud Became BC’s Most Awarded Cannabis Retail Store

By Dayna Van Buskirk on Jan 21, 2025 12:00:00 AM

In 2017, Randy Tingskou was running a small medical dispensary in Abbotsford. Today, he’s the owner of A Little Bud – British Columbia’s most awarded cannabis store that’s shaking up the scene in a big way. With locations in White Rock, Whistler, and Summerland, A Little Bud is quickl …

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Killing It in the Dispensary Game: Our Conversation with Monster House

By Dayna Van Buskirk on Oct 29, 2024 12:00:00 AM

One of the most unique and, to be frank, awesome dispensaries we’ve partnered with is the Monster House Dispensary. Cannabis has been in the lives of co-founders Maggie Marble and husband Marc Splawn for a long time as Marc is a disabled veteran and they rely on cannabis as medicine.

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How to Prevent Cannabis Retail Fraud & How Cova Pay Canada Helps

By Dayna Van Buskirk on Jul 18, 2024 12:00:00 AM

Every retail business is susceptible to fraud, and cannabis retail is no different. Fraud prevention gets even more challenging if you sell cannabis products online or process credit card transactions – or both.

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Truth Be Told: Why Cannabis Retailers Return to Cova Software

By Dayna Van Buskirk on Jul 16, 2024 12:00:00 AM

Cannabis retailers face stiff competition, and regulations aren’t getting any more relaxed. In crowded markets with strict marketing restrictions, boosting profit is challenging, so many retailers are looking for ways to cut costs and improve efficiency.

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A Guide for Next Steps for Maryland Dispensary License Winners

By Dayna Van Buskirk on Mar 22, 2024 12:00:00 AM

Maryland recently held a lottery for social equity applicants to receive one of 179 cannabis dispensary licenses. At over 1,500 eligible applicants, if you are one of the Maryland adult-use business license winners, congratulations — this is a once in a lifetime opportunity. Now the r …

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How to Transition from CBD Store to Recreational Cannabis Dispensary

By Dayna Van Buskirk on Dec 7, 2023 12:00:00 AM

In the ever-evolving world of cannabis retail, transitions and expansions are common as regulations change and opportunities arise. Many CBD stores are now considering a transition to full-fledged cannabis recreational dispensaries as legalization spreads across the United States. Thi …

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