Dayna Van Buskirk

As the Director of Marketing for Cova Software, Dayna helps amplify the voice of the Cova brand and connect cannabis retailers with insights and solutions they need to turn a bold vision into a true story. Drawing from unique experience in film, copywriting, and content management, he has worked to elevate Cova’s presence and promote its clients’ success in the cannabis industry since 2019.

Posts by Dayna Van Buskirk

Virginia Recreational Dispensaries: Timelines and Next Steps

By Dayna Van Buskirk on Apr 22, 2026 12:00:00 AM

Virginia is one of the largest untapped cannabis markets in the eastern United States. With nearly 8.9 million residents, legal possession since 2021, and a pre-existing illicit market estimated at $3 billion annually, the demand is there. What has been missing is the legal retail inf …

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Customer Spotlight: How 1922 Cannabis Reclaimed Lost Revenue with Cova Pay

By Dayna Van Buskirk on Feb 18, 2026 12:00:00 AM

When 1922 Cannabis signed a lease on a retail space in Ontario, they expected challenges. What they didn’t expect was an 18-month wait to open their doors and start generating revenue.

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Customer Spotlight: Breaking New Ground with Minnesota’s First City-Owned Cannabis Dispensary

By Dayna Van Buskirk on Feb 3, 2026 12:00:00 AM

A small, unassuming suburb of Minneapolis has made U.S. cannabis history.

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From Legacy to Legal: How Two Buds Became the Bronx’s First Jamaican-Owned Dispensary

By Dayna Van Buskirk on Jan 16, 2026 12:00:00 AM

For Howell and Chris Miller, cannabis wasn’t a business plan or a brainstormed opportunity. It was simply a part of life.

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Cannabis POS eCommerce Integration Guide for Dispensaries

By Dayna Van Buskirk on Dec 19, 2025 12:00:00 AM

Key Facts/Takeaways: Integrating cannabis POS with eCommerce is a must for modern-day dispensaries looking to deliver a seamless omnichannel experience. Integration helps eliminate overselling by showing out-of-stock product, reduces compliance risk, and drives more revenue. Cova POS …

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Customer Spotlight: How Highlife Health Is Pioneering Cannabis Retail in New York

By Dayna Van Buskirk on Oct 1, 2025 12:00:00 AM

It all started with a broken back. Jennifer Gierum was just your typical mom, raising her sons in the New York City suburb of New Rochelle. Both boys were gifted athletes; the younger excelled in wrestling. But when an accident on the mat left him with a broken back, everything change …

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Customer Spotlight: How 5buds Cannabis Builds Community & Exceptional Customer Experiences in Saskatchewan

By Dayna Van Buskirk on Sep 17, 2025 12:00:00 AM

From the moment cannabis became legal in Canada, the founders of Saskatchewan-based 5buds Cannabis envisioned more than just a retail operation. They had a higher goal in mind: to educate patrons, offer the highest-quality products, and provide exceptional customer experiences that wo …

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Cannabis Industry Milestones & Regulation Changes in 2025

By Dayna Van Buskirk on Aug 15, 2025 12:00:00 AM

2025 has been marked by both exciting new progress and persistent challenges. From the anticipated but delayed federal rescheduling efforts in the US to sweeping regulatory updates in Canada, major changes are underway all across North America. To help you navigate these dynamic shift …

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Cannabis Retail AI: What’s Real, What’s Next, and Why Business Intelligence Still Matters

By Dayna Van Buskirk on May 14, 2025 12:00:00 AM

From chatbots and personalized recommendations to automated inventory management, artificial intelligence (AI) is everywhere these days. In the cannabis industry, the buzz around AI is growing stronger; but what AI applications are actually available for dispensary owners right now, a …

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Customer Spotlight: How Mood Cannabis Sets the Right Tone with Every Transaction

By Dayna Van Buskirk on Apr 28, 2025 12:00:00 AM

When Cory Waldron launched Mood Cannabis Co. in Nanaimo, BC, he knew that building a great cannabis retail experience hinged on more than just having the right products. With a focus on providing customers top-notch service and locally grown, small-batch BC cannabis, Mood needed a poi …

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