Cova-blog-2026

California Cannabis Retail License Application Do’s & Don’ts

By Faai Steuer on Feb 28, 2018 12:00:00 AM

Adult-use cannabis has been legal in California for a full two months. However, that doesn’t mean that you can legally purchase it – or establish a cannabis retail operation – anywhere in the state.

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4 Important Cannabis Dispensary POS Reporting Features

By Dave Emmett on Feb 21, 2018 12:00:00 AM

Despite the obvious differences, cannabis dispensary owners have more in common than not with traditional retail owners. Both businesses have the same objectives – to provide the best possible shopping experience, build a loyal customer base, and increase the bottom line.

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Topics: Operations

Identify Your Cannabis Retail Target Audience in Washington

By Faai Steuer on Feb 15, 2018 12:00:00 AM

When implemented correctly, a cannabis dispensary marketing plan can be the key to business success. However, in Washington operators are restricted from taking advantage of traditional advertising channels like radio and print.

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Facebook and Your Cannabis Dispensary Marketing Plan 

By Faai Steuer on Feb 13, 2018 12:00:00 AM

Today, some form of cannabis is legal in more than half of the United States. But due to the plant’s Schedule 1 status, promoting a cannabis dispensary on social networking channels like Facebook can have unexpected, and somewhat arbitrary consequences. Despite the headache, some cann …

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Topics: Marketing

How Cannabis Dispensary Sales Will Be Conducted in Canada

By Gary Cohen on Feb 8, 2018 12:00:00 AM

Canada is just a few short months away from becoming the largest nation in the world to legalize the sale and use of recreational marijuana. Not only does this represent a monumental step forward for advocates of legalized cannabis, it also means massive opportunity for marijuana-mind …

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How to Strategically Merchandise Your Cannabis Dispensary

By Gary Cohen on Feb 6, 2018 12:00:00 AM

If you’re a cannabis dispensary owner or manager and you haven’t given any thought to your dispensary merchandising strategy, you’re definitely not maximizing customer experience. And what’s worse is you’re probably not maximizing sales, either.

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5 Reasons You Absolutely Can't Miss CannaCon Seattle

By Faai Steuer on Feb 2, 2018 12:00:00 AM

With a full itinerary and endless networking opportunities available, CannaCon Seattle is one industry event you won't want to miss. The three-day immersive experience lands in the Evergreen State in just a few weeks, so we’re sharing five reasons to attend. One’s a money saver!

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Using Market Segmentation to Boost Your California Dispensary

By Faai Steuer on Feb 1, 2018 12:00:00 AM

If you own a dispensary in California, you’ve probably spent a lot of time reviewing and revising your cannabis dispensary marketing strategy to meet the new customer demand. While studying recent trends to determine product selection and inventory at your dispensary is an important s …

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5 Must-See Cannabis Dispensaries in California - San Diego

By Faai Steuer on Jan 25, 2018 12:00:00 AM

Sunshine, beaches, and blue skies. As a prime spot for vacationing millennials, San Diego has really come onto the scene with a plethora of spots designed to meet your every need, including cannabis.

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How to Create a Marijuana Pricing Strategy at Your Dispensary

By Faai Steuer on Jan 18, 2018 12:00:00 AM

One of the most difficult challenges dispensaries have to deal with is deciding exactly how to price their various cannabis products. Marijuana pricing strategy is influenced by a huge variety of factors; local population and demographics, competition of both black and white market ca …

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