The stigma surrounding cannabis – though it may be on its last legs – is still around. At Cova, we believe it’s up to the industry to break the long-lasting negative stigma associated with cannabis and unite as one to propel this industry forward.
How do you ask? At Cova, we believe one of the ways to reduce the negative stigma is for industry professionals to not only use, but also encourage the use of mindful language. That’s why we are taking a vow to replace unenlightened terms like pot and weed with cannabis.
I call it cannabis to further dispel misinformation and to change the stereotype that all cannabis consumers are stoners.
As industry pros, I believe we all should refer to it as cannabis. It just sounds better.
We have made many strides and are committed to continuing the work that will propel this industry forward. I think we should unite on this front and make the word cannabis an industry standard.